North Carolina Museum of Natural Sciences

Organized by:
North Carolina Museum of Natural Sciences

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit

Target Audiences:

  • General Public

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

I had a display of visual illusions with explanations explanations. The theme was “Your Fantastic but Fallible Brain”, with the goal of getting people to see how our “reality” is a construct of the brain, dependent on context and experience, and that the brain can be fallible in interpreting “external reality”. A further goal was to promote tolerance of one’s own and others’ fallibilities and different perspectives. Many people were stunned by the illusions, many had “Aha!” moments.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Because the Museum promoted the Brain Awareness event, I did little additional advertising. I do not know which medium was most effective.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About The Brain
  • Brain-shaped Erasers
  • Staying Sharp: Successful Aging and the Brain

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Facebook Cover Photo

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

BAW events are a great opportuinity for public outreach, and the Dana Foundation material is very helpful in engaging the public and giving them something for follow-up.

Please share any suggestions or lessons learned that may help others plan future events:

It is helpful to have a clewarly stated “What is the point of this display” to help the public get the most out of a presentation. For me, a banner with “your Fantastic but Fallible Brain” was more helpful than a previous banner that read “Visual Illusions”; or an exhibit with “Build a neuron” (fusing pipecleaners etc.) would have benefitted from “Learn about the different parts of brain cells”, for example.

Did/do you like our Facebook page?


Event Photos

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Contact Information

Contact Name:

Eric Harris

Contact Phone:


Contact Email:

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