North Central Florida Chapter of the Society for Neuroscience

Organized by:
North Central Florida Chapter of the Society for Neuroscience

Participating Organizations:

McKnight Brain Institute, Alachua County Public Schools, University of Florida College of Medicine

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Lecture/Briefing
  • Online/Virtual

Target Audiences:

  • Elementary school students (1-5)
  • High school students (9-12)
  • Middle school students (6-8)
  • University students

Approximate Number of People Reached:

1274 students grades K-12

Details of Major Brain Awareness Week Events/Activities:

Due to COVID-19 restrictions, we cancelled our in-person activities and restructured the event to be run online. Since many of the schools in our area had hybrid (online and in-person) classrooms, we dropped off activity materials to the schools for any in-person students and provided parents with a list of materials necessary to complete the activities from home. Our volunteers were able to conduct all lectures to their assigned classrooms virtually. Undergraduate and Graduate students as well as Post Docs and Faculty at the University of Florida led various interactive lessons and activities with over 1000 students in Alachua county alone this year. Our chapter also partnered with the UF BRAIN Center to stress the importance of brain safety and wearing helmets. They generously donated helmets for giveaways to the students as part of the UF Helmet Safety Initiative. Overall, even though the structure of Brain Awareness Week changed this year due to extenuating circumstances, we feel that we have achieved our goals.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Due to the virtual nature of this years event, email and website advertisements seemed to have been the most successful.


What downloadable materials from the Foundation did you use for your events?

  • Q&A: Answering Your Questions About the Brain Booklet
  • More Mindbogglers! Booklet
  • The Mindboggling Workbook
  • Successful Aging & Your Brain Booklet

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The most immediate outcome from the event was the feedback we received in announcing that we would still run the event this year. It is an event that the children look forward to every year and they were ecstatic that we would still be running it in 2021. We have also had other school districts in Florida asking if we would consider expanding our event to their areas. Additionally, teachers and students expressed their excitement to participate and were grateful to the volunteers.

Please share any suggestions or lessons learned that may help others plan future events:

Providing BAW virtually this year enabled us to reach schools that are farther away than normal and reach students and teachers who do not typically get to participate. We are considering adding a virtual component to our BAW annually in addition to in person events if we can obtain the necessary volunteer support.

Did/do you like our Facebook page?


Contact Information

BAW Website:

Contact Name:

Eliany Perez

Contact Phone:


Contact Email:

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