NYU School of Medicine

Organized by:
NYU School of Medicine

Participating Organizations:

Dana FoundationNYU School of Medicine/NYU Neuroscience InstituteGreater New York City Chapter of Society for NeuroscienceManhattan Borough President’s office

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Lecture/ Briefing
  • Other
  • Other: Brain Fair

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Patients & Caregivers

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The main events run by NYU Neuroscience Outreach were the Community Brain Fair and Successful Aging and the Brain (now in the 4th year). This year we also added a performance by the Unforgettables, a chorus of patients and their caregivers. The brain fair has 20 booths containing basic neuroscience and clinical neuroscience content. About 500 people come through. I am also in charge of running the Biobus and Biobase events for the Greater New York City Chapter. These events rely on volunteers from throughout the city and focus on families. Biobus went to Harlem this year and attracted a wonderful new audience of New Yorkers to the bus. We had about 500 people. The Biobase event is smaller but gives attendees more time to spend with each of the roughly 10 exhibits. About 100 people attended. Finally, in collaboration with the Manhattan Borough President’s office we participated in Up with Aging (they may have their own report) and presented neuroanatomy and learning and memory and senses content to seniors who also attended a Successful Aging lecture. The event was over sold with about 500 registrants. All of these events took place as part of the braiNY BAW celebration. More info here: https://comebebrainy.com/brainy/

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

In New York websites like Mommy Poppins and the Skint work best to drive traffic to our website. Also suggest Twitter and creating a presence even before the week.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • It’s Mindboggling!
  • More Mindbogglers!
  • Staying Sharp Bookmark
  • BAW Stickers
  • BAW Pencils and Erasers
  • The Mindboggling Workbook
  • BAW Buttons
  • Staying Sharp: Successful Aging and the Brain

What other downloadable materials would you like the Foundation to provide?

  • Lesson Plans
  • Activities/Experiments

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

BAW participation is a major component of our outreach efforts. It brings together our organization (NYU) across departments (basic science and clinical) and campuses (medical and undergrad). In addition, it brings together institutions throughout the city. Dana is always a crucial part of this effort and we would not be as successful without them or BAW as an organizing structure.

Please share any suggestions or lessons learned that may help others plan future events:

I have learned to plan ahead and bring in partner organizations. It is not necessary to start from scratch. Look around and see where your expertise as a neuroscientist can add value to an already existing group or event.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

I enjoy the Facebook page. I would like more links to videos and short content like the BAW video winners when they are announced.

Event Photos

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Contact Information

BAW Website:


Contact Name:

Heather McKellar

Contact Phone:


Contact Email:


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