NYU School of Medicine

Organized by:
NYU School of Medicine

Participating Organizations:

New York University School of Medicine, Biobus/Biobase, Dana braiNY/Greater New York City Chapter of SfN NYU Grey Gallery

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • Lecture/ Briefing
  • Other
  • School Program
  • Other: Biobus

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Patients & Caregivers
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Brain Fair/Successful Aging and Your Brain/Brain Networking- Our 6th annual Brain Day featured a Brain fair with booths from 20 basic and clinical neuroscience groups at NYU, a lecture for older adults, and short lectures with a networking event for high school students. Art Meets Science- discussion in our NYUMC gallery with an artist and scientist about how they influence each other. Picturing the Brain- at the Cajal exhibit at NYU Grey Gallery. We brought microscopes and Golgi sections and allowed the public to draw their our own cajals. It was featured on Artnet.com! PreGame your Brain at Caveat- braiNY took over for a night of activities about Sex, Drugs, and Rock and Roll…and how these effect your brain. Biobus- our 6th year with Biobus and braiNY. A great sunny day in Harlem with learning and memory, drugs and the brain, Alzheimers disease, animal brains, fluorescent brains, and senses activities. Gave away A LOT of brain pencils and Mind Boggling books.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Website
  • Social Media
  • Other

Other Publicity Methods:

Public Radio

Which of These Publicity Methods Was The Most Successful?

I think the calendar listings and website and social media are the best for us. Look for free websites like the skint.com and mommypoppins.com. Public Radio and mailings to senior centers/nursing homes also are so important for the Successful Aging event. We particularly find that the postcards supporting all braiNY events drive traffic.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About The Brain
  • It’s Mindboggling!
  • More Mindbogglers!
  • Staying Sharp Bookmark
  • BAW Stickers
  • BAW Pencils
  • Brain-shaped Erasers
  • The Mindboggling Workbook
  • Staying Sharp: Successful Aging and the Brain

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • New Lesson Plans
  • Activities/Experiments

Other Downloadable Materials:

  • Anything in other languages would be great.

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

BAW events bring together our community and I think even help us make scientific collaborations. It is also a great showcase for all the work we are doing.

Please share any suggestions or lessons learned that may help others plan future events:

The art meets science event was less successful. I think I needed to advertise that starting earlier.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

Yes. I especially like links to activities or contests. LOVE the new stickers

Event Photos

event single

Contact Information

BAW Website:


Contact Name:

Heather McKellar

Contact Phone:


Contact Email:


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