OHSU Brain Institute

Organized by:
OHSU Brain Institute

Participating Organizations:

Oregon Museum of Science and Industry Newmark Theater

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Lecture/ Briefing
  • School Program
  • Workshop

Target Audiences:

  • General Public
  • Middle school students(6-8)
  • Other
  • Other: educators

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Three public lectures reaching 1,500 people at a prominent theater in downtown Portland. One Saturday workshop for educators of all levels to bring neuroscience concepts into the classroom. One Saturday open house at Oregon Museum of Science and Industry for families to interact with numerous neuroscience booths and science experiments. The objective of all of the events is to bring neuroscience to the general public in available terms and concepts. Given the turnout and popularity of the events, we are satisfied that we reached our goal.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

We believe that social media and paid radio advertisements were the most successful based on survey responses. Social media in particular reaches more audiences that we can reach through mailings.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About The Brain
  • It’s Mindboggling!
  • Staying Sharp: Successful Aging and the Brain

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • Activities/Experiments

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

BAW has become a staple of our outreach activities. The public is remembers our events and inquires about dates before they are planned. This benefits our organization in that we are now a leader in neuroscience education in the community. One immediate outcome from our lecture series is that our nationally-invited speakers have been introduced to our institution and will take that information back.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:


Contact Name:

Kate Stout

Contact Phone:


Contact Email:


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