Event(s) Summary
Number of Events Organized During Brain Awareness Week:
one
Year:
2017
Type of Events Held:
- Other
- Other: online video series
Target Audiences:
- General Public
- High School students(9-12)
- Middle school students(6-8)
- Patients & Caregivers
Approximate Number of People Reached:
6,989
Details of Major Brain Awareness Week Events/Activities:
The Ontario Brain Institute (OBI) ran an online media campaign as part of Brain Awareness Week from March 13-17, 2017 to develop increased public understanding of the brain disorders. These videos created awareness around the realities of living with a brain disorder and challenged popular misconceptions. They prominently featured four members of the OBI’s patient advisory councils (PACs) and 5 OBI researchers. PAC members were very genuine, open, and shared strong personal messages for the public while researchers provided some larger context and knowledge. These videos were very well received and widely shared, resulting in 6,989 views, over 60,000 impressions, and between 100-700 engagements each trough Facebook, Twitter, and YouTube. The videos can be found at: https://www.youtube.com/playlist?list=PLX9no3loE0hJPvkYvQvjMZpsH8kMQr8ta .
Event Planning & Publicity
Publicity Methods Used:
- Website
- Social Media
Which of These Publicity Methods Was The Most Successful?
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
The Ontario Brain Institute (OBI) was able to create awareness around the realities of living with a brain disorder and challenge popular misconceptions. OBI was able to amplify the strong personal messages and experiences of patient advocates who were very genuine and open, and shared strong personal messages for the public. This was complimented by the perspective of neuroscience researchers/clinicians provided some larger context and knowledge.
Did/do you like our Facebook page?
Yes
Was the information provided on Facebook useful?
Yes, enjoyed seeing the posts of other partner organizations and reposting these to spread the excitement around neuroscience.
