Ontario Brain Institute

Organized by:
Ontario Brain Institute

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Other
  • Other: online video series

Target Audiences:

  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Patients & Caregivers

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The Ontario Brain Institute (OBI) ran an online media campaign as part of Brain Awareness Week from March 13-17, 2017 to develop increased public understanding of the brain disorders. These videos created awareness around the realities of living with a brain disorder and challenged popular misconceptions. They prominently featured four members of the OBI’s patient advisory councils (PACs) and 5 OBI researchers. PAC members were very genuine, open, and shared strong personal messages for the public while researchers provided some larger context and knowledge. These videos were very well received and widely shared, resulting in 6,989 views, over 60,000 impressions, and between 100-700 engagements each trough Facebook, Twitter, and YouTube. The videos can be found at: https://www.youtube.com/playlist?list=PLX9no3loE0hJPvkYvQvjMZpsH8kMQr8ta .

Event Planning & Publicity

Publicity Methods Used:

  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media was the most successful method because the content was excellent for the medium (two minute videos with strong personal messages). OBI was also able to find dissemination partners in Ontario academic hospitals, non-profits, and other organizations like the Council of Academic Hospitals of Ontario and Let's Talk Science.

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The Ontario Brain Institute (OBI) was able to create awareness around the realities of living with a brain disorder and challenge popular misconceptions. OBI was able to amplify the strong personal messages and experiences of patient advocates who were very genuine and open, and shared strong personal messages for the public. This was complimented by the perspective of neuroscience researchers/clinicians provided some larger context and knowledge.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

Yes, enjoyed seeing the posts of other partner organizations and reposting these to spread the excitement around neuroscience.

Contact Information

Contact Name:

Teige Bourke

Contact Phone:


Contact Email:


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