Oregon Health & Science University

Organized by:
Oregon Health & Science University

Participating Organizations:

OHSU Brain Institute, Oregon Museum of Science & Industry, Oregon Public Broadcasting, University of Oregon, Powell’s Books, David Heal & Associates, The Oregonian, Children’s Institute, Alzheimer’s Association OR Chapter, AARP of Oregon, OR Symphony, Brain Injury Alliance of Oregon, National Alliance on Mental Illness Multnomah, ThinkFirst OR, Oregon National Primate Research Center, NW Noggin

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Lecture/ Briefing
  • Workshop

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • Middle school students(6-8)
  • Patients & Caregivers
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

MARCH 9: “The Quest for Consciousness” – Lecture by Christof Koch, Allen Institute MARCH 14: “Brain Fair” – Interactive day-long event for grade/middle school kids/families March 27-28: “Society for Neuroscience Oregon Chapter” – professional meeting/symposium MARCH 31: “Alzheimer’s Disease is a World Affair” – Lecture by Nicolas Bazan, Louisiana State University APRIL 4: “Teacher Workshop” – Lectures by Sarah Lytle, Univ. of Washington and Kent Thornburg, OHSU MAY 11: “Touching a Nerve: The Self as Brain” – Lecture by Patricia Churchland, UC San Diego MAY 18: “Breaking the Brain: The Impact of Concussion at Any Age” – Lecture by Robert Stern, Boston Univ. JUNE 1: “Art and the Learning Brain” – Lecture by Mariale Hardiman, Johns Hopkins. The goal of the public events was to educate the community and professionals on current research and developments in neuroscience and engage their interest in the topics. The professional SfN meeting aimed at collaborating with neuroscientists across the state to keep informed of research. We feel our objectives were reached based on the participation levels and feedback.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social Media -- We were able to directly track the numbers reached, as well as seeing in real-time the public's engagement.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • It’s Mindboggling!
  • More Mindbogglers!
  • Staying Sharp Bookmark
  • The Mindboggling Workbook

What downloadable materials from the Foundation did you use for your events?

  • Puzzles: K-12

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • New Puzzles/Games

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

By linking our organization with BAW, we were able to remind the public of our relationship with Dana, the national “parent.” The community especially appreciates being able to take home informational brochures on topics of interest. We already have people inquiring about next year’s events.

Please share any suggestions or lessons learned that may help others plan future events:

We learned after the first lecture to bring lots more Dana materials, as we quickly ran out!

Did/do you like our Facebook page?


Quotable comments which capture successful aspects of your event(s):

"Very informative, well-organized, entertaining, super lecture!"

Event Photos

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Contact Information

BAW Website:


Contact Name:

Bobby Heagerty

Contact Phone:


Contact Email:


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