Event(s) Summary
Number of Events Organized During Brain Awareness Week:
4
Year:
2022
Type of Events Held:
- Conference/Forum
- Lecture/Briefing
- Online/Virtual
Target Audiences:
- General Public
- K-12 Teachers
- Patients & Caregivers
- Professionals
- Seniors
Approximate Number of People Reached:
2000
Details of Major Brain Awareness Week Events/Activities:
The OHSU Brain Institute hosted its annual Brain Awareness Lecture Series as well as a Teacher Workshop in support of Brain Awareness Week. We organized three one-hour virtual lectures that spotlighted three OHSU neuroscientists. The marketing campaign was focused regionally (OR, WA, ID, and west of the Rockies). Based on click-data and live-viewers, we achieved our goal of showcasing the cutting-edge neuroscience research at OHSU.
The Teacher Workshop was also held virtually on a Saturday morning. The objective is to provide an opportunity for educators of all levels (mostly K-12) to learn how neuroscience impacts children in the classroom. We reached educators from around the entire state of Oregon. This year’s workshop showcased four lectures on the topic of concussion.
Event Planning & Publicity
Publicity Methods Used:
- Advertisements
- Calendar Listings (newspapers, radio, television)
- Emails
- Press Release/Media Advisory
- Website
- Social Media
Which of These Publicity Methods Was The Most Successful?
Feedback & Keys to Success
Please share any suggestions or lessons learned that may help others plan future events:
Although we could have attempted to hold events in person this year, we have found that being virtual reaches more constituents. In the future, we will likely try to at least be hybrid.
