Oregon Health & Science University

Organized by:
Oregon Health & Science University

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Lecture/Briefing
  • Online/Virtual

Target Audiences:

  • General Public
  • K-12 Teachers
  • Patients & Caregivers
  • Professionals
  • Seniors

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The OHSU Brain Institute hosted its annual Brain Awareness Lecture Series as well as a Teacher Workshop in support of Brain Awareness Week. We organized three one-hour virtual lectures that spotlighted three OHSU neuroscientists. The marketing campaign was focused regionally (OR, WA, ID, and west of the Rockies). Based on click-data and live-viewers, we achieved our goal of showcasing the cutting-edge neuroscience research at OHSU.

The Teacher Workshop was also held virtually on a Saturday morning. The objective is to provide an opportunity for educators of all levels (mostly K-12) to learn how neuroscience impacts children in the classroom. We reached educators from around the entire state of Oregon. This year’s workshop showcased four lectures on the topic of concussion.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media is by far the most successful method based on click-data and sharing.

Feedback & Keys to Success

Please share any suggestions or lessons learned that may help others plan future events:

Although we could have attempted to hold events in person this year, we have found that being virtual reaches more constituents. In the future, we will likely try to at least be hybrid.

Event Photos

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Dr. Chris Kroenke kicks off Brain Awareness Season with a virtual lecture.

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Dr. Jeni Johnstone presents her recent research in the second Brain Awareness lecture.

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Dr. Ahmed Raslan presents the third and final virtual lecture in the OBI Brain Awareness Lecture Series.

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Following four short lectures on concussion and the classroom, educators from around the state of Oregon ask questions virtually.

Contact Information

BAW Website:


Contact Name:

Kate Stout

Contact Phone:


Contact Email:


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