Phoenix Health Programs

Organized by:
Phoenix Health Programs

Participating Organizations:

Hy-Vee, W. Broadway, ,Columbia MO Heart of Missouri CASA (Court Appointed Special Advocates)

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • Lecture/ Briefing
  • Other
  • Other: Brain Factoids display in hallways

Target Audiences:

  • General Public
  • Other
  • Patients & Caregivers
  • Professionals
  • Other: Participants and family members in treatment for substance use disorders and court appointed advocates for foster children

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

–Your Brain on Drugs, lecture in ed group to our residential and outpatient participants explaining physical changes to the brain in the addiction process and why 95% of substance use problems begin during adolescence. –Brain Care = Health Care; Registered Dietitian from Hy-Vee came to speak about positive food choices to support recovery AND overall brain health. –Understanding the Vulnerable Teen Brain–a presentation to advocates of foster children to help them understand how trauma and youth make youth brains more vulnerable to drugs. –Brain Factoids–posters in our hallway all week for program participants, staff and family member to learn more about the brain.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Facebook. We have about $0 for marketing. The flier for our only public event reached several thousand people.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Staying Sharp Bookmark
  • BAW Stickers
  • BAW Pencils and Erasers
  • Staying Sharp: Successful Aging and the Brain

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • Lesson Plans

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Facebook Cover Photo

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

BAW benefits our agency through informing our participants, funders, board leadership, familiy members and staff that addictions or substance use disorders are CHRONIC BRAIN HEALTH ISSUES. Immediate outcomes have been that people have a pencil with a brain erase with a flag sticker contact information on them. >VERY CUTE, VERY MEMORABLE, VERY HELPFUL> . Longer term benefits: we continue to hold up brain research as a key component to prevention, treatment and recovery from addictions.

Please share any suggestions or lessons learned that may help others plan future events:

Think creatively. Almost any agency, school or organization is interested in brain health since it impacts every area of our lives.

Did/do you like our Facebook page?


Event Photos

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Contact Information

Contact Name:

Heather Harlan

Contact Phone:


Contact Email:

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