Pontifical Catholic University of Rio Grande do Sul (PUCRS)

Organized by:
Pontifical Catholic University of Rio Grande do Sul (PUCRS)

Participating Organizations:

PUCRS(Pontifical Catholic University of Rio Grande do Sul), INSCER (Brain Institute of Rio Grande do Sul), Graduate Program in Biomedical Gerontology, EMEF – Municipal School of Fundamental Teaching Araça,

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • School Program
  • Workshop

Target Audiences:

  • General Public
  • Middle school students(6-8)

Approximate Number of People Reached:

more than 100 people

Details of Major Brain Awareness Week Events/Activities:

Supported by PUCRS ( Pontifical Catholic University of Rio Grande do Sul), INSCER (Brain Institute of Rio Grande do Sul), Graduate Program in Biomedical Gerontology and Municipal School of Fundamental Teaching Araça (MSFTA), researchers at Memory Center conducted two distinct events in brain week, informing the general public on how to take care of brain health. On the first day the researchers went to MSFTA, and contextualized the evolution of the brain and the importance of healthy habits to improve learning by using motor and sensory activities. Around fifty fifth grade students participated and demonstrated interest in an upcoming event. On the second day, the researchers conducted four free lectures, open to the community, held in the facilities of the graduate program in gerontology at PUCRS, with the disclosure made by the Social and Television media of INSCER. The event lasted from 2:00 p.m. to 4:00 p.m. and was attended by approximately fifty people. The lectures were on the themes of: – From our ancestors to the present day, how much has our brain evolved? – How can we improve our memory? – Can we stop the aging of our brain? – Tips to keep the brain healthy.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social Media. We disclose on the facebook page of the Brain Institute of Rio Grande do Sul, which has a large number of followers (approximately 16 thousand) and thus could reach a larger number of people.


What downloadable materials from the Foundation did you use for your events?

  • Puzzles: Successful Aging & Your Brain
  • Kids Fact Sheets Grades 6-8

What other downloadable materials would you like the Foundation to provide?

  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

In both activities, it was possible to observe the interest in knowing, in learning. Participants mentioned an interest in a forthcoming event.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:


Contact Name:

Jociane Myskiw

Contact Phone:

(+55 51) 3320 3336

Contact Email:


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