Postgraduate Program in Psychobiology – Faculty of Philosophy, Sciences and Literature of Ribeirão Preto/ University of São Paulo (FFCLRP/USP)

Organized by:
Postgraduate Program in Psychobiology - Faculty of Philosophy, Sciences and Literature of Ribeirão Preto/ University of São Paulo (FFCLRP/USP)

Participating Organizations:

Postgraduate Program in Psychobiology of FFCLRP-USP; CAPES-PROEX

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lecture/ Briefing

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Other: Elderly people

Approximate Number of People Reached:

Five hundred

Details of Major Brain Awareness Week Events/Activities:

Our activities intended to pass information about discoveries in neurosciences’ field to population and for this we worked with teenagers, youngs and older people. The results was positive because this was an impressive adhesion eventhough it was the first time the postgraduation program participated in BAW . The main public was composed by students, education coordinators and school supervisors and they were very receptives. Students were very atencious , with a lot of curiosity on the subjects and raised many questions . At the stands, each postgraduate student presented themes as memory, perception, speaking and hearing. This issues are related to health problems founded currently in old age. In the activity that envolved the elderly people, we noted that the integration between students and older people was very great. We have conducted some tests to understand the perception process. We saw during the tests that there they have acknowledge of this subject to daily life and health care.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Posters/Flyers
  • Social Media
  • Other

Other Publicity Methods:

We presented an project for the schools in the city of Sertãozinho - São Paulo State. The personal contact was very important to have success in activites.

Which of These Publicity Methods Was The Most Successful?

The personal contact was important and the adverstiments and social medias streghtened our promotion. In Ribeirão Preto the public was invited for social media and advertisements. The public square also contributed to access of many people.


Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Facebook Cover Photo

Feedback & Keys to Success

Please share any suggestions or lessons learned that may help others plan future events:

Many issues are still new and distant to population and need to be explained more acessible and contextualized for them. Because usually researchers use currently an academic language full of specific therminologies.

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Event Photos

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Contact Information

Contact Name:

Jose Liberato

Contact Phone:


Contact Email:

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