Psychology Association, Bloomsburg University of Pennsylvania

Organized by:
Psychology Association, Bloomsburg University of Pennsylvania

Participating Organizations:

College of Liberal Arts, Bloomsburg University

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • School Program

Target Audiences:

  • Elementary school students(1-5)
  • High School students(9-12)
  • Middle school students(6-8)
  • Other
  • Other: preschool

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Bloomsburg University (BU) participated in its 5th annual Brain Awareness Week (BAW) in Spring 2015. We held 7 off-campus events at local schools within the community. 112 BU undergraduate Psychology majors (some double counted due to participating more than once) presented interactive brain-related activities to 383 local school students. For the preschool, we presented activities to small groups of 3 to 4 children. The activities included Match Card game, Mr. Egghead (helmet safety), Playing with Sound, Texture Hunt, Animal Brains (match weight to animal), and Ceramic Brains (coloring activity). At the elementary schools, we presented activities to small groups of 3 to 4 students. The activities included Brain Plasticity, Animal Brains, 3D Hand Drawing, Sheep Brain Anatomy, Mr. Egghead, and Taste and Smell. Students rated their overall enjoyment of the activities 9.64 (with 10 high) and Sheep Brain Anatomy was voted the most popular activity. We presented activities to small groups of 2 to 5 middle school students including Zombie Brains, Mr. Egghead, 3D Brain Hand, Mirror Tracing, Phantom Limb Illusion, Visual Illusions, and Homonculus Mapper. Students rated their overall enjoyment of the activities 8.3 of 10, and chose Homunculus Mapper and Visual Illusions as the most popular activities. Our high school visit was part of a service-learning project completed by senior Psychology majors enrolled in a course called Mythbusters (taught by author JJ).

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Press Release/Media Advisory


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • BAW Pencils and Erasers
  • The Mindboggling Workbook
  • BAW Buttons

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Both local school students and undergraduate volunteers report finding value in the program through assessment.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

Didn’t really use the info for our BAW.

Contact Information

Contact Name:

Jennifer Johnson

Contact Phone:


Contact Email:

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