Organized by:

Participating Organizations:

Retina International and Dana Foundation

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Radio Show
  • Social Media Campaign

Target Audiences:

  • General Public

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

We organized two awareness raising activities in social networks (whatsapp and facebook groups) and through radio.The title of the activity is: “Awareness week on the role of the brain in the vision system”.We have shared short written and voicemail messages and a few videos that speak to our topic.The objective was to awaken the collective community memory on the essential role that the brain plays in the functioning of the organism in general and in the vision system in particular.We recorded relevant feedback, which demonstrated that the activity attracted community attention.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Social Media

Which of These Publicity Methods Was The Most Successful?

The social network has been the best for young people because they are often connected through their mobile phones.But for adults the radio was better because it is followed a lot with the family after work.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Other

Other Dana Foundation Materials Distributed:

  • We did receive materials from Dana

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • New Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Facebook Cover Image

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The beneficiary community of the message, appreciated the initiative, although one week was not enough according to some.

Please share any suggestions or lessons learned that may help others plan future events:

Awareness week is an interesting activity however Dana Foundation should provide material support even for those outside the United States.

Did/do you like our Facebook page?


Event Photos

event single

Contact Information

Contact Name:

Ulengabo Apasa Stony

Contact Phone:


Contact Email:

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