Reykjavik University

Organized by:
Reykjavik University

Participating Organizations:

The event was organized by the Psychology Department and the Sport Sciences departments at Reykjavík University. The movie theatre Bio Paradis collaborated in two screenings of The Crash Reel for the general public.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • Open House
  • Press Briefing
  • Radio Show
  • Other: Two screenings of The Crash Reel (documentary)

Target Audiences:

  • High School students(9-12)
  • University students
  • Other: 3 interviews on radio shows as an interview (

Approximate Number of People Reached:

250 visitors plus radio audiences and readers of

Details of Major Brain Awareness Week Events/Activities:

Students in psychology and sports sciences at Reykjavik University organized an event for the general public as well as for other university students on March 19. Among the things they did were: 1) various educational videos on concussion in sports. Some were of very good quality and distributed in the media, e.g. here: 2) educational materials on MS, Parkinson disease 3) sensory illusions (visual illusions, rubber hand) as well as other hands-on demonstrations (mirror tracing task, learning the correct way to put on a motorcycle helmet) 4) website on alchohol and the brain ( We feel that the organization went well and that the exhibit was very well received. We got a lot of media attention and some of our visitors expressed an interest in collaborating with us next year (e.g. The Icelandic TBI Association). We also organized a screening of The Crash Reel on March 24th and 25th. We were not able to do this during the BAW but the screening is a part of our BAW!

Event Planning & Publicity

Publicity Methods Used:

  • Press Release/Media Advisory
  • Website
  • Social Media

Other Publicity Methods:

We were invited to three radio show interviews and web media also showed interest.

Which of These Publicity Methods Was The Most Successful?

Probably the radio shows.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • BAW Buttons

What downloadable materials from the Foundation did you use for your events?

  • BAW Bookmark

Which BAW graphic materials did you use in publicizing your events?

  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Our first reaction is that our students were immensely happy with the event. The interest that the TBI association in Iceland has expressed in working with us next year is also very rewarding.

Please share any suggestions or lessons learned that may help others plan future events:

We have a very good PR department at RU and I think that was the key to our success, apart of course from the good student projects.

Did/do you like our Facebook page?


Contact Information

Contact Name:

Maria Jonsdottir

Contact Phone:

354 861 7894

Contact Email:

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