Organized by:

Participating Organizations:

University of Texas Rio Grande Valley, School of MedicineUniversity of Texas Rio Grande Valley (Sciences, Edinburg, Harlingen, Brownsville Campuses)International Museum of Art & Science, McAllenTarleton State University, Stephenville, TxSociety for NeuroscienceDana Foundation

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

6 events and 5 were cancelled due to COVID-19



Type of Events Held:

  • Brain Bee
  • Conference/Forum
  • Exhibit
  • Lab Tour
  • Lecture/Briefing

Target Audiences:

  • Elementary school students (1-5)
  • General Public
  • High school students (9-12)
  • K-12 Teachers
  • Middle school students (6-8)

Approximate Number of People Reached:

several hundred with family and friends

Details of Major Brain Awareness Week Events/Activities:

RGV-Brain Bee : Quiz Competition; Presentation; Student panel; Research lab visit; Posters; Informational Booths: SOM, PA Program, N program; CPR and neuroanatomy; Live Q&A Brain Bee Challenge with Judge Panel- The main sponsor could not allow us to contact students and the sponsor interfered with the content and subject matter of the event-BAW: 5 venues- Interrupted due to COVID-1) Monday, March 16 through Thursday March 19:-Done-All Day with Activities: Visit of Nervous System Function and Test Yourself, PostersLibrary Corridor- UTRGV-SOM (good, easy to organize, on your way to library open to public)2) Monday, March 16- Cancelled Covid19-Spectrum: a discussion on the brain and autism spectrum disordermovie and discussion (UTRGV student organizations and open to the community)3) Monday, March 16-Time: Whole day- Cancelled Covid19-Tarleton State Brain Sparkling!2 high school visits with: (1) Backyard brains spiker boxes; (2) Map your own homunculus; (3) Make an action potential out of playdoh; And other activities- TARLETON STATE UNIVERSITY 4) Tuesday, March 17- Cancelled Covid19-Neuroscience Research Seminar: Cognitive Impairment and Dementia Caregiving. UTRGV Department of Neuroscience and Neuroscience Institute (open to the community)5) Wednesday, March 18- Cancelled Covid19-Brain Health and Research Information Session-UTRGV and SOM libraryThursday, March 19- Whole Day- Cancelled Covid-RGV-Brain Awareness DayKids’ and adults’ activities such as puzzles, playdoh, microscope observation, experimental sessions, dissections, slicing, models observation, movies, posters and whole day of clinical or scientific talks on the nervous system. International Museum of Art &Science, McAllen

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

We did not advertise enough and early enough, then most of the events were cancelled due to COVID-19Best: Social media, Press Release; Mailings then posters


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About The Brain
  • Brain Awareness Week Pencils
  • Brain-shaped Erasers

What downloadable materials from the Foundation did you use for your events?

  • Puzzles: Grades 9-12
  • Puzzles: BAW Favorites
  • Puzzles: Successful Aging & Your Brain
  • Kids' Fact Sheets Grades 9-12

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos
  • Brain Awareness Week Facebook Cover Image

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

It integrates the RGV-SFN-C and the UTRGV-SOM-Tarleton to the community. It helps people from the community challenge themselves about CNS functioning. They can also directly ask questions to expert- (note most of our events were cancelled due to COVID-19)

Please share any suggestions or lessons learned that may help others plan future events:

Plan ahead-

Did/do you like our Facebook page?


Contact Information

Contact Name:

christine gerin

Contact Phone:


Contact Email:

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