Rockefeller University

Organized by:
Rockefeller University

Participating Organizations:

Weill-Cornell Medical CollegeMemorail Sloan Kettering Cancer Center

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Other
  • Other: School visit and demonstrations

Target Audiences:

  • Elementary school students(1-5)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Graduate students took 5th graders in NYC schools on a journey of discovery that included meeting a scientist, challenging your brain, and understanding how we recognize the world around us using sensory information. There was strong positive feedback from students, teachers, principals and volunteers. Many are already looking forward to next year.

Event Planning & Publicity

Publicity Methods Used:

  • Mailings
  • Other

Other Publicity Methods:

Advertised through NYC department of education mailing lists to recruit elementary school teachers to participate and host class visits


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • BAW Stickers
  • BAW Pencils and Erasers
  • The Mindboggling Workbook

What other downloadable materials would you like the Foundation to provide?

  • New Puzzles/Games
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The graduate students that participated in the BAW have gone on to volunteer for other science outreach events in NYC. Many are also now interested in developing science curricula. The 5th grade teachers are also reporting that the students kept talking about the brain and science for days and weeks after the visit.

Did/do you like our Facebook page?


Contact Information

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