Event(s) Summary
Number of Events Organized During Brain Awareness Week:
3
Year:
2017
Type of Events Held:
- Lecture/ Briefing
- Other
- Other: Received BAW proclamation from the State of Ohio. Also
- Other: contributed article to Thrive Global (thriveglobal.com) on BAW.
Target Audiences:
- General Public
- Professionals
Approximate Number of People Reached:
Unknown; possibly >5,000 indirectly. Approximately 200 directly.
Details of Major Brain Awareness Week Events/Activities:
Presented on neuro-disabiltiy, technology, and brain health at South by Southwest conference in Austin, TX. Received BAW proclamation from the State of Ohio. Engaged in social media campaign to bring awareness to BAW. Published article on Thrive Global covering BAW.
Event Planning & Publicity
Publicity Methods Used:
- Emails
- Press Release/Media Advisory
- Website
- Social Media
Other Publicity Methods:
Advertising on SXSW website
Which of These Publicity Methods Was The Most Successful?
Social Media and website. Web traffic to our sites is strong and consistent. Additionally, we had the added benefit of our feature at SXSW which amplified our audience.
Resources
Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:
- BAW Stickers
- BAW Pencils and Erasers
- Staying Sharp: Successful Aging and the Brain
What other downloadable materials would you like the Foundation to provide?
- Fact Sheets
Which BAW graphic materials did you use in publicizing your events?
- BAW Logos
Feedback & Keys to Success
Did/do you like our Facebook page?
No
