Rutgers, The State University of New Jersey–New Brunswick

Organized by:
Rutgers, The State University of New Jersey--New Brunswick

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit

Target Audiences:

  • General Public

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

We have an exhibit called “Gray Matters” at the annual Rutgers Day event, which is free and open to the general public. We have several activities at our booth:
1. Prism goggles bean bag toss: Participants tossed bean bags toward a target, with or without a pair of prism goggles. We explained the input-output neurocircuits and how neuroplasticity helped them adjust their aim with or without goggles.

2. Golgi stained brain sections under the microscope: We showed Golgi-stained brain sections under the microscope, and explained the structures of a neuron to the participants.

3. Reaction time testing: Participants were asked to catch a falling ruler and their reaction times were calculated based on the tick marks of the ruler. We explained to them the neurocircuits that allowed them to catch the ruler in a timely fashion.

4. Brain models: We had brain models that the participants could take apart and put back together. We explained to them the different areas of the brain and their functions.

5. Booklets from the Dana Foundation were distributed to participants.

We feel that the activities were successful. We generated a lot of interest and our activities were very popular among participants of all ages.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Our activities were part of the Rutgers Day event, which was heavily publicized on the Rutgers website, through social media, and even on local highways and at train stations. So we did not need to publicize separately. I am not sure which method was most successful, but Rutgers Day is extremely popular locally with nearly 100,000 in attendance across the different campuses.


What downloadable materials from the Foundation did you use for your events?

  • Puzzles: Successful Aging & Your Brain
  • Adults' Fact Sheets

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We have generated a lot of interest in neuroscience research. We were also able to directly communicate with many prospective students who are thinking of going into neuroscience or neurology.

Event Photos

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Microscopy of Golgi stained brains

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Bean bag toss

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Brain models

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Reaction time testing

Contact Information

Contact Name:

Huaye Zhang

Contact Phone:


Contact Email:

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