Rutgers University

Organized by:
Rutgers University

Participating Organizations:

Rutgers University, Department of 4-H Youth Development and the Robert Wood Johnson Medical School, Neuroscience Department, Rutgers University

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Lab Tour
  • Lecture/ Briefing
  • Workshop
  • Other: We had three activities developed by the medical students for 45 middle school students

Target Audiences:

  • Middle school students(6-8)

Approximate Number of People Reached:

45 middle school youth and 15 parents

Details of Major Brain Awareness Week Events/Activities:

The 4-H Rutgerscience Saturday program is designed to enrich young people’s interest and competency in science, technology, engineering and mathematics by having direct interaction with Rutgers University faculty, graduate, and undergraduate students. The program offers middle school aged young people the opportunity to engage in hands on activities and demonstrations that highlight a wide variety of STEM disciplines offered at Rutgers University. The Robert Wood Medical School neuroscience program partnered with this University Extension program to reach middle school youth with important brain science information. Our objective was to create opportunities for young people to experience skills used in a specific STEM discipline, with the assistance and guidance of a medical professional. Our event involved 10 scientists and medical students interacting with approximately 45 young people and their parents. Our schedule was as follows: 10:00 am Youth participants are welcomed and divided into three groups (15/group) and rotated through three programs over the course of the morning and afternoon. Lunch: Participants are invited to attend a catered lunch with university scientists where they can informally talk and get answers to their science questions. 2:00 pm Young people reflect and provide feedback on the day’s experience. Participants receive Brain Awareness campaign materials.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Press Release/Media Advisory
  • Website

Which of These Publicity Methods Was The Most Successful?

our email list serves where we have a huge following of parents and teachers looking for STEM opportunities for youth.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • It’s Mindboggling!
  • BAW Stickers
  • BAW Pencils and Erasers

What downloadable materials from the Foundation did you use for your events?

  • Q&A: Answering Your Questions About Brain Research Downloads

What other downloadable materials would you like the Foundation to provide?

  • Lesson Plans

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The program strengthen ties between the medical school and the Extension program at Rutgers University.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:


Contact Name:

Janice McDonnell

Contact Phone:

848 932 3285

Contact Email:

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