Santa Casa de São Paulo School of Medical Sciences

Organized by:
Santa Casa de São Paulo School of Medical Sciences

Participating Organizations:

Santa Casa de São Paulo School of Medical Sciences

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • Lecture/ Briefing
  • Other
  • Press Briefing
  • Workshop
  • Other: Cinema Section ("Black Mirror") and Roundtable

Target Audiences:

  • General Public
  • Other
  • Patients & Caregivers
  • Professionals
  • University students
  • Other: Employees of Santa Casa

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The goal of this event was to present not only the definition of artificial intelligence, but also how it is applied on daily basis today, how it can be useful on Science and Health, and what to expect about it in the future. Around 11 professors and 25 students from the Department of Physiological Science had participated in the II Brain Week of Santa Casa de São Paulo School of Medical Sciences (FCMSCSP). The Dept. of Marketing from Santa Casa also documented all the activities. To reach this purpose, we presented several illustrative and self-explanatory banners, as well as we performed different activities regarding social judgment and decision-making risk tests using modern software. Finally, we bought and used VR glasses to explain how AI can be used to help patients with several disorders. On the first day of the II BAW, it was also presented (as a cinema section) an episode of the Netflix series “Black Mirror”; 4 professors were invited to talk about the episode and contextualize the AI in the in this days. On 12th March, it was organized a roundtable with 3 invited speakers from different Institutions to discuss about AI – focusing on Medical application (Dr. Daniel S. Morel, Prof. Alexandre Serpa and Leandro Augusto da Silva). All activities were performed to FCMSCSP community (professors, students and employee), in addition to patients and their families. The activities were done on 11th and 12th march. All researcher from Santa Casa since the I BAW in our Institution seems to be more prone in participating in extra-curricular events.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social Media.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • none

What downloadable materials from the Foundation did you use for your events?

  • BAW Certificate of Participation

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Fact Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

All researcher from Santa Casa since the (I) first BAW in our Institution seems to be more prone to participating in extra-curricular events. Several professors asked me how they can help me to organize our III (third) BAW next year. In terms of Institution, this was a big event in which Santa Casa actively participated and all directions – the board has congratulated me and the other professors for it.

Please share any suggestions or lessons learned that may help others plan future events:

Lessons that I learned: start preparing the posters and flyers 4 weeks before the event, go out for merchandizing 4 week before, and send more emails and messages about the event. Posters/Flyers. I believe that here at Santa Casa the personal approach and the face-to-face explanation make people more engaged to events in general.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:

Contact Name:

Tatiana Rosenstock

Contact Phone:


Contact Email:

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