Santa Casa de São Paulo School of Medical Sciences

Organized by:
Santa Casa de São Paulo School of Medical Sciences

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Lecture/ Briefing
  • Other
  • Press Briefing
  • School Program
  • Other: Magician and Drawing

Target Audiences:

  • Elementary school students(1-5)
  • Middle school students(6-8)
  • Patients & Caregivers
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The goal of this event was to explain, in a simple and ludic manner, how the brain and neuronal circuits work. To reach this purpose, activities including magic and optic illusion were performed, as well as brief explanations about the brain were given. In addition, middle school students put together an enormous puzzle representing a neuronal network. We focused our activities in an attempt to answer questions like: How we fool the brain? Why we see something but in reality it did not happen? The activities were done on 12th and 13th march. On 12th, we went to a preliminary school and to middle school. On 13th, we presented some activities targeting adulthood at Santa Casa (students, professors, patients and employee). Around 7 professors and 20 students from the Department of Physiological Science had participated in the I Brain Week of Santa Casa de São Paulo School of Medical Sciences (FCMSCSP). The Dept. of Marketing from Santa Casa also documented all the activities.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Posters/Flyers. I believe that here at Santa Casa the personal approach and the face-to-face explanation make people more engaged to events in general.


What downloadable materials from the Foundation did you use for your events?

  • The Five Senses Coloring Sheets

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • Activities/Experiments
  • New Puzzles/Games
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

All researcher from Santa Casa since the I BAW in our Institution seems to be more prone in participating in extra-curricular events. Several professors asked me how they can help me to organize our II BAW next year. In terms of Institution, this was the first big International event in which Santa Casa actively participated and all the direction board has congratulated me and the other professors for it. The Direction also proposed to transform the BAW event in an extension activity.

Please share any suggestions or lessons learned that may help others plan future events:

Lessons that I learned: start preparing the posters and flyers 4 weeks before the event, go out for merchandizing 1 week before, send more emails and messages about the event.

Did/do you like our Facebook page?


Event Photos

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Contact Information

Contact Name:

Tatiana Rosenstock

Contact Phone:


Contact Email:

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