Santa Casa de São Paulo School of Medical Sciences

The goal of this event was to explain, in a simple and ludic manner, how the brain and neuronal circuits work. To reach this purpose, activities including magic and optic illusion were performed, as well as brief explanations about the brain were given. In addition, middle school students put together an enormous puzzle representing a neuronal network. We focused our activities in an attempt to answer questions like: How we fool the brain? Why we see something but in reality it did not happen? The activities were done on 12th and 13th march. On 12th, we went to a preliminary school and to middle school. On 13th, we presented some activities targeting adulthood at Santa Casa (students, professors, patients and employee). Around 7 professors and 20 students from the Department of Physiological Science had participated in the I Brain Week of Santa Casa de São Paulo School of Medical Sciences (FCMSCSP). The Dept. of Marketing from Santa Casa also documented all the activities.

All researcher from Santa Casa since the I BAW in our Institution seems to be more prone in participating in extra-curricular events. Several professors asked me how they can help me to organize our II BAW next year. In terms of Institution, this was the first big International event in which Santa Casa actively participated and all the direction board has congratulated me and the other professors for it. The Direction also proposed to transform the BAW event in an extension activity.

Lessons that I learned: start preparing the posters and flyers 4 weeks before the event, go out for merchandizing 1 week before, send more emails and messages about the event.