Schering Stiftung

Organized by:
Schering Stiftung

Participating Organizations:

A cooperation of the Schering Stiftung, the Psychiatric University Hospital of the Charité in St. Hedwig Hospital and the International Psychoanalytic University Berlin on the occassion of the Brain Awareness Week Berlin 2019; The Union of the German Academies of Sciences and Humanities

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • Lecture/ Briefing
  • Symposium

Target Audiences:

  • General Public
  • Patients & Caregivers

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The exhibition “Manic VR A Virtual Journey through the Phases of Bipolar Disorder” reached 192 visitors who could experience the VR project (maximum workload). More than 50 people who didn’t get a timeslot during the week. It was amazing to see the need of the society to talk and learn more about psychiatric disorders. We didn’t aspect to get such a high resonance in terms of visitors, feedback and press covering. The accompanying lecture “Bipolar An Evening of Lectures on Manic-Depressive Disorders” was fully booked and here, as well, an immense demand to talk about the topic and to exchange about current treatments and expieriences in handling the disease .

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Mailings
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Each publicity channel has its own target audience. It was extremly successfull to contact the local psychiatric service in the community.


Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The Berlin Brain Awareness Team, namely collaborations between Bernstein Zentrum für Computational Neuroscience Berlin, Centrum für Schlaganfallforschung Berlin, Einstein-Zentrum für Neurowissenschaften Berlin and Exzellenzcluster NeuroCure was extremly helpul in spreading the information about all events planned.

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Event Photos

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Contact Information

BAW Website:

Contact Name:

Katja Naie

Contact Phone:


Contact Email:

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