Sheryl Kaplan and Associates, LLC

Organized by:
Sheryl Kaplan and Associates, LLC

Participating Organizations:

Town of Ballston Community LibraryGlen Eddy Senior LivingGlenville Seniors Clifton Park SeniorsCharlton SeniorsCongregation Gates of Heaven

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Workshop

Target Audiences:

  • General Public
  • Other: Mainly Senior Citizens

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

10 different presentations were given in various venues and all were very successful and well received. The venues included Senior Groups,, libraries and both Independent Living and Assisted Living Centers for Seniors. The target audience was mainly seniors citizens and the theme of 8 of the workshops was on strategies for having a healthy brain. The focus of the other 2 workshops was on the effect of stress on the brain and strategies for helping minimize and managing stress.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Website

Which of These Publicity Methods Was The Most Successful?

The different venues each publicized the presentations on their own websites, newsletters, calendars, etc... It appeared that most of the attendees learned about the presentations from the newsletters they received from their individual organization.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Staying Sharp Bookmark
  • Staying Sharp: Successful Aging and the Brain
  • Brain-shaped Erasers

What downloadable materials from the Foundation did you use for your events?

  • BAW Bookmark
  • Puzzles: Successful Aging & Your Brain

What other downloadable materials would you like the Foundation to provide?

  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

There has been a very positive impact. People are very interested in the topic of the brain and since doing the presentations there have been many requests for follow-up presentations and activities (including writing a monthly column about the brain for one senior group newsletter). I have also been contacted by several other organizations that heard about the presentations and have already scheduled several more that will take place this summer.

Please share any suggestions or lessons learned that may help others plan future events:

Make sure to advertise your events in various ways (posters, newsletters, word of mouth, etc…)

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

The information provided on Facebook is always very helpful.

Contact Information

BAW Website:


Contact Name:

Sheryl Kaplan

Contact Phone:


Contact Email:

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