SKy Science Festival

Organized by:
SKy Science Festival

Participating Organizations:

University of Kentucky Medical School, Bowling Green Campus

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Brain Fair

Target Audiences:

  • Elementary school students (1-5)
  • General Public
  • High school students (9-12)
  • K-12 Teachers
  • Middle school students (6-8)
  • Seniors
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Activity tents at SKy Science Festival’s 23 April 2022 Expo Day celebration. The Touch-A-Brain activity, with one-on-one engagement with medical students from the Bowling Green campus of University of Kentucky’s Medical School caused a buzz throughout the overall event. A surprising number of people of all ages could be overheard exclaiming that they would NEVER touch a brain, yet a pleasing fraction of those ended up fully engaged by this hands-on experience. Children were more willing to explore, and often convinced their more skeptical (squeamish?) parents to join in the fun.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Most folks have to see the opportunity announced multiple times in multiple ways before they start to act on the information.


What downloadable materials from the Foundation did you use for your events?

  • Puzzles: Grades 3-5
  • Puzzles: Grades 6-8
  • Puzzles: Grades 9-12
  • Puzzles: Successful Aging & Your Brain
  • Adults' Fact Sheets

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Being part of the national campaign helped us recruit volunteers to participate in our Brain Fair activities.

Event Photos

event single

Participants often approached the Touch-A-Brain activity tent cautiously, with the irrepressible curiosity of youth overcoming skeptical squeamishness of their parents.

event single

One-Size-Fits-Nobody, cheap plastic gloves were an affordable way to provide thousands of people the opportunity to handle the preserved sheep brains.

event single

Adults often were not eager – at least initially – to Touch-A-Brain, but would look over the fact sheets and the displayed brains with regions of interest identified with pins.

Contact Information

Contact Name:

Richard Gelderman

Contact Phone:


Contact Email:

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