Sociedad de Neurociencias de Uruguay

Organized by:
Sociedad de Neurociencias de Uruguay

Participating Organizations:

Sponsors: Programa de Desarrollo de la Ciencias Básicas (PEDECIBA), Agencia Nacional de Innovación e Investigación (ANII)Dana FoundationParticipating institutions: Facultad de Ciencias, Facultad de Medicina, Facultad de Psicología, Centro Cultural Terminal Goes, Gobierno Departamental de San José, Asociación de Jubilados de Durazno.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

We held 12 different events in 8 different cities



Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Other
  • TV Show
  • Workshop

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Patients & Caregivers

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The 2015 Uruguayan BAW was a great success! For two afternoons we held interactive activities, games, stands and a children’s corner in a public square of the capital Montevideo, and we closed the week with these activities in the main plaza of San José de Mayo. More than 2000 people visited the plazas, where more than 25 BAW hosts welcomed them, handed out brochures, explained the different activities and answered questions. In addition, we organized 14 conferences that were held in the capital and 4 other cities around the country while other 3 cities attended the talks through teleconference. Around 1000 people enjoyed the talks. Besides, some demonstrations and interactive activities were carried in public schools, where kids from 8 to 11 years learned in a funny way concepts related to how the brain works. The scientific play entitled “Ant power” performed by Tacurú theater group of Córdoba Argentina was enjoyed by three hundred kids and adults. This play tells the story of Bernarda and Federica solenopsis, two warlike ants, trying to conquer the world; to achieve this they decided to analyze the behavior of the human species through the study of its brain. In this way, the ants together with its ally, the cockroach Gregorio, share with viewers important concepts of neuroscience. The program of the 2015 BAW, pictures and TV interviews to neuroscientist during the week are available in

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media Press release


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • BAW Stickers
  • BAW Pencils and Erasers
  • The Mindboggling Workbook
  • BAW Buttons
  • Other

Other Dana Foundation Materials Distributed:

  • Es increíble (in spanish)

What downloadable materials from the Foundation did you use for your events?

  • Mindboggling Coloring Sheets

What other downloadable materials would you like the Foundation to provide?

  • Other

Other Downloadable Materials:

  • • We would really like DANA to offer some of their material translated to Spanish. With local finantial support we were able to print out additional copies of the spanish version of "it`s mindboggling" and it was a great success.

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Web site banner
  • BAW Participation Certificate
  • BAW Facebook Cover Photo

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The public was extremely receptive to all activities. We continue to receive requests for interviews with researchers and to organize talks and activities in schools

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:

Contact Name:

Contact Details

Contact Phone:

5982 5258618 ext 151

Contact Email:

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