Event(s) Summary
Number of Events Organized During Brain Awareness Week:
1
Year:
2017
Type of Events Held:
- Other
- Other: Trivia
Target Audiences:
- General Public
- Professionals
- University students
Approximate Number of People Reached:
50
Details of Major Brain Awareness Week Events/Activities:
We held a “Neuroscience Trivia” with prizes and food at a local bar. The trivia questions were neuroscience themed with pop culture mixed in. We had a good turn out again this year, but realized a major mistake in the way our event was advertised. It should be promoted as “BRAIN trivia” not “Neuroscience trivia”. We attracted mostly university scientists I think for this reason. In the future, I think this event will be used only as a neuroscience social (public are of course welcome but we just can’t seem to target them with this event). We’re going to be regrouping for next year to make the decision as to whether it should be two separate events or if we can improve general public participation in some way.
Event Planning & Publicity
Publicity Methods Used:
- Advertisements
- Calendar Listings (newspapers, radio, television)
- Emails
- Posters/Flyers
- Social Media
Which of These Publicity Methods Was The Most Successful?
Resources
Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:
- It’s Mindboggling!
- BAW Stickers
- BAW Pencils and Erasers
What other downloadable materials would you like the Foundation to provide?
- Activities/Experiments
Which BAW graphic materials did you use in publicizing your events?
- BAW Logos
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
Our organization benefited greatly. We increased awareness of our organization, earned some new members, and in general provided networking opportunities for local neuroscientists. We also benefited through rigorous scientific discussion that came about as a result of contentious trivia questions.
Please share any suggestions or lessons learned that may help others plan future events:
Don’t use the word neuroscience. Just say brain.
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