Number of Events Organized During Brain Awareness Week:
Type of Events Held:
- School Program
- Elementary school students(1-5)
- General Public
- University students
Approximate Number of People Reached:
Details of Major Brain Awareness Week Events/Activities:
The staggering number of reported sports-related concussions occurring in the United States each year suggests a significant need to educate the public on the importance of wearing a helmet when participating in activities that might lead to brain injury. With support from our sponsors, Triple Eight and MIPS, Southern Adventist University developed the “Protect Your Brain – Wear a Helmet” campaign to encourage university and local elementary school students to protect their brain by wearing a helmet when participating in sports such as biking and skateboarding. Using a strategically placed booth in the student center and visits to elementary school classrooms, information was shared regarding concussions and the prevention of concussions During the week, seven helmets were awarded to university and elementary students through drawings and contests. While the interest shown by students was high, ongoing education will be required to further encourage brain protection.
Event Planning & Publicity
Publicity Methods Used:
- Calendar Listings (newspapers, radio, television)
Other Publicity Methods:
Special event business cards that were handed out by students on campus.
Which of These Publicity Methods Was The Most Successful?
Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:
- BAW Pencils and Erasers
What downloadable materials from the Foundation did you use for your events?
- Mindboggling Coloring Sheets
Which BAW graphic materials did you use in publicizing your events?
- BAW Web site banner
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
While reaching university and elementary students regarding the importance of brain research and brain care remain a significant ongoing goal, BAW participation provides a forum for extending our educational outreach beyond the confines of our regular practice. It is particularly gratifying each year to see the BAW event attract various university faculty who are interested to know more about the event and the Dana Foundation.
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