Event(s) Summary
Number of Events Organized During Brain Awareness Week:
10
Year:
2017
Type of Events Held:
- Lecture/ Briefing
Target Audiences:
- High School students(9-12)
Approximate Number of People Reached:
approx 500,000
Details of Major Brain Awareness Week Events/Activities:
Our campaign was a coordinated programme of talks given at 10 schools by neuroscientists about educational neuromyths including “learning styles.” In addition a letter was sent to “The Guardian” and covered in a feature article that generated additional international press and interviews in Germany, Spain, Portugal and the US. https://www.theguardian.com/education/2017/mar/13/teachers-neuromyth-learning-styles-scientists-neuroscience-education?CMP=share_btn_tw
Event Planning & Publicity
Publicity Methods Used:
- Press Release/Media Advisory
- Social Media
Which of These Publicity Methods Was The Most Successful?
Letter to "The Guardian" signed by 30 leading experts
Resources
Which BAW graphic materials did you use in publicizing your events?
- BAW Logos
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
The BAW participation added credibility to our campaign.
Did/do you like our Facebook page?
No
