Brain Awareness Week

Partner

Reports

Speakezee

Organized by:
Speakezee

Participating Organizations:
Independent Schools Association

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

10

Year:

2017

Type of Events Held:

  • Lecture/ Briefing

Target Audiences:

  • High School students(9-12)

Approximate Number of People Reached:

approx 500,000

Details of Major Brain Awareness Week Events/Activities:

Our campaign was a coordinated programme of talks given at 10 schools by neuroscientists about educational neuromyths including "learning styles." In addition a letter was sent to "The Guardian" and covered in a feature article that generated additional international press and interviews in Germany, Spain, Portugal and the US. https://www.theguardian.com/education/2017/mar/13/teachers-neuromyth-learning-styles-scientists-neuroscience-education?CMP=share_btn_tw

Event Planning & Publicity

Publicity Methods Used:

  • Press Release/Media Advisory
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Letter to "The Guardian" signed by 30 leading experts

Resources

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The BAW participation added credibility to our campaign.

Did/do you like our Facebook page?

No

Event Photos

event single

Contact Information

Contact Name:

Bruce Hood

Contact Phone:

447803000062

Contact Email:

bruce@speakezee.org

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