St. Jude Children’s Research Hospital

Organized by:
St. Jude Children's Research Hospital

Participating Organizations:

University of Tennessee, and the Bellevue Middle School, Memphis TN

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • School Program

Target Audiences:

  • Middle school students(6-8)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Finding ways to get elementary and middle school students interested in science was a major objective of our Brain Awareness Week activity. A team of ten St. Jude and University of Tennessee Health Science Center scientists recently spent a day at the St. Jude Adopt-A-School—Bellevue Middle School—to discuss brain awareness and related topics such as safety. Through a variety of experiments focused on neuroscience, the scientists showed students many approaches to learning more about the brain. This was an opportunity to get these students excited and to be thinking about science as a possible career path.What was really gratifying was that some of the kids came back during their breaks to look at the exhibits and participate in some of the experiments again. We employed a number of hands-on demonstrations, including perception goggles, 2 point discrimination, and experiments regarding taste smell and visual illusions.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Press Release/Media Advisory

Which of These Publicity Methods Was The Most Successful?

Both email networking and local were highly effective for recruiting participants


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • BAW Pencils and Erasers
  • BAW Buttons

What other downloadable materials would you like the Foundation to provide?

  • Lesson Plans
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

This was an opportunity for participants to build a netwrok of volunteer scientists from differnt organizations with an interest in science education outreach.

Did/do you like our Facebook page?


Contact Information

Contact Name:

Robert Martone

Contact Phone:


Contact Email:

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