St. Louis Chapter of the Society for Neuroscience

Organized by:
St. Louis Chapter of the Society for Neuroscience

Participating Organizations:

Washington University in St. Louis St. Louis Science Center

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Other
  • Other: The Amazing Brain Carnival uses hands-on demonstrations to engage the public in various aspects of neuroscience

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Patients & Caregivers
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

This day-long event provided programming on brain health and studies. Graduate students conducted demonstrations at booths related to their own research, providing hands-on learning opportunities for visitors. Demonstration topics included: Anatomy, Methods used in neuroscience (ranging from microscopes to MRI), Alzheimer’s disease, Traumatic Brain Injury, and Cognition.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Press Release/Media Advisory
  • Other

Other Publicity Methods:

The event was included on the website of the St. Louis Science Center.

Which of These Publicity Methods Was The Most Successful?

The media advisory and inclusion on the St. Louis Science Center website were the most successful, as they were able to reach a broader audience than internal email campaigns. However, our group is looking forward to expanding advertising efforts, especially via social media.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • BAW Pencils and Erasers

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The ability to describe complicated scientific concepts to the general public is a skill that is paramount for successful scientists. Participating graduate students used this opportunity to hone this particular skill, and translate their own research to visitors of all ages. The St. Louis community learned the importance of basic research, as well as what is being done to understand and treat brain disorders.

Please share any suggestions or lessons learned that may help others plan future events:

We believe that our success is due to the hands-on nature of our program. Rather than presenting information to visitors, we instead presented information as visitors were actively participating in the demonstration.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:

Contact Name:

Erik Herzog

Contact Phone:


Contact Email:

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