Structure Fédérative de Recherches de Neuroimagerie Fonctionelle (Université de Tours- Institut National de Recherches pour l’Agriculture, l’Alimentation et l’Environnement)

Organized by:
Structure Fédérative de Recherches de Neuroimagerie Fonctionelle (Université de Tours- Institut National de Recherches pour l'Agriculture, l'Alimentation et l'Environnement)

Participating Organizations:

– UMR Physiologie de la Reproduction et des Comportements – Inrae Nouzilly- Inserm de Nantes – Structure Fédérative de Recherches 4226 « Neuroimagerie Fonctionnelle » – Université de Tours- Fondation Thérèse et René Planiol- Bookshop : La Boite à Livres à Tours- Publisher “L’ICONOCLASTE”

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit

Target Audiences:

  • General Public

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The exhibition “Science Porns” presented photographs by Hélène Bellenger, winner of the school of photography of Arles. The aim of this exhibition is to question the subjective and unrealistic aspects of scientific pictures when the injunction for publication and popularization of science “dysneylandize” sometimes the pictures and the meaning.The discussion in the bookshop “La Boite à Livres”, with Hervé Chneiweiss, the author of “Notre Cerveau” was a pretext to discuss about the complexity of the brain and about its important capacity to think, to dream, to remember, to have emotion…..Both events were weakened by the arrival of Covid 19 and only few people attended the exhibition and the discussion compared to previous BAW. The exhibition was stopped after one week and we had to cancel all the other events because of the lockdown decided by the government.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Press release and social media


What other downloadable materials would you like the Foundation to provide?

  • Other

Other Downloadable Materials:

  • Documents in French

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Information not available due to Covid19 induced lockdown.

Did/do you like our Facebook page?


Event Photos

event single

Helene Bellenger presenting the exhibition in the City Hall

event single

Meeting Hervé Chneiweiss in the bookshop “La boite à Livres” for his book “Notre cerveau”

Contact Information

Contact Name:

Yves Tillet

Contact Phone:

33 2 47 42 79 66

Contact Email:

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