SUNY Old Westbury

Organized by:
SUNY Old Westbury

Participating Organizations:

The SUNY Old Westbury Collegiate Science Technology Entry Program, The SUNY Old Westbury Women In Science Education Club,Kent Scientific, Stoelting, Inc., Neuroscience Associates, Sage Publishing, Cengage Learning, Anatomy, Red Bull, Phillips Candy of Coney Island, & Dana Foundation.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lecture/ Briefing
  • Symposium
  • Other: Exhibit Tables Demonstrating Visual Eye Tracking Testing

Target Audiences:

  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Our 4th Annual Brain Awareness Week events included 4 days of exhibition tables (from 9am to 2pm) with hand outs, demonstrations, and advertisements for our neuropsychology minor. In addition, we set up a visual eye tracking study to demonstration neuropsychology and cognitive neuroscience attention research to those that stopped by. We also had a lecture series each of these 4 says from 2pm-4pm on various neuroscience talks. One of these talks included a women in science panel. Thjis year our goals were achieved and we had our highest numbers of attendees to date.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Posters/Flyers
  • Press Release/Media Advisory

Other Publicity Methods:

We used the interval college media outlets to advertise these events on campus.

Which of These Publicity Methods Was The Most Successful?

The television outlets and the mass student week email alerts.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • BAW Pencils
  • Brain-shaped Erasers
  • Staying Sharp: Successful Aging and the Brain

What downloadable materials from the Foundation did you use for your events?

  • BAW Bookmark
  • BAW Certificate of Participation

What other downloadable materials would you like the Foundation to provide?

  • New Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games

Other Downloadable Materials:

  • Rather than brain stickers
  • perhaps brain magnets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Poster

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The local college community increased their awareness for neuroscience, neuropsychology, and how it can impact our society. The talks, women in science panel, and exhibits fully immersed our students with information on the brain. Thus, we feel that our outcomes served our students very well.

Please share any suggestions or lessons learned that may help others plan future events:

Please provide more activities and lesson plans for adult learners (i.e., college age level) as many are interested in the aging brain and would like to know whether or not they are performing well cognitively on fun tasks based on their age.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:


Contact Name:

Lorenz S. Neuwirth

Contact Phone:


Contact Email:

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