SUNY Old Westbury

Organized by:
SUNY Old Westbury

Participating Organizations:

Educational Sponsors: Anatomy Warehouse, Oxford, Cengage, Sinauer, & Sage. Neuroscience Sponsors: Kent Scientific, Neuroscience Associates, & Anymaze Local/National Sponsors: Philips Candy of Coney Island & Red Bull

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lecture/ Briefing
  • Symposium
  • Other: Student Neuropsychology Experiments

Target Audiences:

  • High School students(9-12)
  • University students
  • Other: Faculty

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The events we offered this year were organized with a theme of Alzheimer’s Disease and Neurodegeneration Disorders. Four faculty lecture/symposiums were held integrating psychology, biology, biochemistry, and molecular biology to offer students a broad perspective of how different angles of research are required to address a given human disorder. In addition, students participated in the following neuropsychology experiments: 1) a procedural memory mirror tracing task, 2) a frontoexecutive planning task the Tower of Hanoi, and 3) a visual eye tracking test investigating attentional focus during distraction conditions. Students engaged with their peers during vendor exhibits, handouts, and other educational opportunities supported by our local/national sponsors and our Parent Sponsor the Dana Foundation. From the last two years of establishing this conference, our psychology department has been able to construct and institute a new neuropsychology minor for our students at our college. This event confirmed such student growing interest and offered a forum to educate our students on the field and its translation to helping the human condition.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Other Publicity Methods:

We used the internal college campus video media outlets and in person classroom advertising to get the word out.

Which of These Publicity Methods Was The Most Successful?

Emails and in person word of mouth appeared to be the best method of advertising.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • BAW Pencils and Erasers
  • Staying Sharp: Successful Aging and the Brain

What downloadable materials from the Foundation did you use for your events?

  • BAW Bookmark
  • BAW Certificate of Participation

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Poster
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The event went very well. Students really enjoyed the talks and activities. However, those that attended last year thought some events were the same as the prior year. Thus, we have begun to change up things for the next year to avoid in a college environment too much redundancy.

Please share any suggestions or lessons learned that may help others plan future events:

We will look to plan more events with a rotating three year schedule to prevent the potential for redundancy that may limit ongoing student engagement.

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Was the information provided on Facebook useful?


Event Photos

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Contact Information

BAW Website:

Contact Name:

Lorenz S. Neuwirth, Ph.D.

Contact Phone:


Contact Email:

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