SYNAPSE

SYNAPSE is an undergraduate-led club aimed at promoting discussion, inspiring interest, and bringing awareness in the fields of neuroscience and neuropathology. One way through which we achieved our mission was launching a five-day social media campaign, in which we shared interesting facts about neuroscience for our audience to learn. Specifically, we executed our campaign through Instagram stories and saved it as an Instagram highlight for our audience to view in the future. Each day, we covered one of the following topics: clinical neuroscience, cognitive neuroscience, the brain and technology, social neuroscience, and brain health. Our interactive stories (truth/myth and multiple choice trivia) or video stories were the most viewed by our audience members compared to stories with just facts presented as text. Overall, we achieved our goal in raising awareness about BAW and multiple topics in neuroscience. In the future, we hope to expand this social media campaign to multiple platforms and possibly hold an in-person Brain Fair.

Participation in BAW increased our social media engagement.

Interactive social media posts tend to be more effective than static fact posts.