Brain Awareness Week

Partner

Reports

SYNAPSE

Organized by:
SYNAPSE

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

1

Year:

2021

Type of Events Held:

  • Online/Virtual
  • Social Media Campaign

Target Audiences:

  • General Public
  • University students

Approximate Number of People Reached:

138

Details of Major Brain Awareness Week Events/Activities:

SYNAPSE is an undergraduate-led club aimed at promoting discussion, inspiring interest, and bringing awareness in the fields of neuroscience and neuropathology. One way through which we achieved our mission was launching a five-day social media campaign, in which we shared interesting facts about neuroscience for our audience to learn. Specifically, we executed our campaign through Instagram stories and saved it as an Instagram highlight for our audience to view in the future. Each day, we covered one of the following topics: clinical neuroscience, cognitive neuroscience, the brain and technology, social neuroscience, and brain health. Our interactive stories (truth/myth and multiple choice trivia) or video stories were the most viewed by our audience members compared to stories with just facts presented as text. Overall, we achieved our goal in raising awareness about BAW and multiple topics in neuroscience. In the future, we hope to expand this social media campaign to multiple platforms and possibly hold an in-person Brain Fair.

Event Planning & Publicity

Publicity Methods Used:

  • Social Media

Resources

What downloadable materials from the Foundation did you use for your events?

  • Adults' Fact Sheets
  • Truth or Myth Flash Cards

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Participation in BAW increased our social media engagement.

Please share any suggestions or lessons learned that may help others plan future events:

Interactive social media posts tend to be more effective than static fact posts.

Did/do you like our Facebook page?

No

Contact Information

BAW Website:

https://www.instagram.com/stories/highlights/18205089418041005/

Contact Name:

Maryam Dadabhoy

Contact Phone:

6477177953

Contact Email:

synapse.utoronto@gmail.com

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