Texas Wesleyan University

Organized by:
Texas Wesleyan University

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Lecture/ Briefing
  • Open House
  • School Program

Target Audiences:

  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

1. Mitchell-Reed Community of Learners guest speaker at Texas Wesleyan University. Dr. Michael Salvatore (UNTHSC; https://profile.hsc.unt.edu/profilesystem/viewprofile.php?pid=106119) discussed brain health and brain aging. Also see: https://txwes.edu/news-and-events/all-events/library-events/mitchell-reed-community-of-learners—brain-week-edition–/name-40910-en.html#.VvwnXdIrJQK Students, faculty and staff numbered approximately 50. 2. Library display of DANA Foundation literature, pencils, brain erasers, and BAW pins. The Library display included numerous books about neuroscience and psychology from the library collection. The display is presented for 1 month. 3. Collaboration between the departments of Biology (BBB Biological Honors Society), Psychology (Psi Chi Honors Society) and the Graduate Program in Nurse Anesthesia presented brain facts in the Texas Wesleyan University quad (open mall). Biology presented interactive brain fact quizzes and brain dissections. Psychology presented misnomers of psychology. The Graduate Program in Nurse Anesthesia presented ultrasound demonstrations of peripheral nerves. Participants included approximately 200. Overall, the BAW event at Texas Wesleyan university garnered much support and media attention. We look forward to participating in upcoming BAW events.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Posters/Flyers
  • Website

Which of These Publicity Methods Was The Most Successful?

Emails and University Website advertisement was most successful.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • Staying Sharp Bookmark
  • BAW Pencils and Erasers
  • The Mindboggling Workbook
  • BAW Buttons

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

BAW brought several departments, multiple Honors society members, and numerous students together to get excited about the brain and brain health. In fact, other departments (Athletic Training, Exercise Science, and Business) have shown interest in participating in BAW 2017. Because of the exposure of the brain with BAW we are now in discussion to incorporate a Neuroscience Minor to the university curriculum.

Please share any suggestions or lessons learned that may help others plan future events:

The best effort for the success of our BAW events were to collaborate with multiple groups. Indeed, neuroscience etc. is interdisciplinary. We will have even more departments and organizations participate in the 2017 BAW events.

Did/do you like our Facebook page?


Event Photos

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Contact Information

Contact Phone:

817 531 6588

Contact Email:


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