The American Mental Wellness Association

Organized by:
The American Mental Wellness Association

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Other
  • Other: Online educational campaign via social media

Target Audiences:

  • General Public

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

We created posts for each day of the week for BAW to encourage others to learn about brain/mental wellness and to share the information via their social media sites: Learn about stages 1-4 of mental health problems – Reached 268 people Download MyBrain365 app for brain health monitoring – reached 30 people Physical and brain exercise – reached 35 people Brain anatomy quiz – reached 23 people Become a Champion, AMWA conference marketing – reached 18 people

Event Planning & Publicity

Publicity Methods Used:

  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

We only utilized digital media to save on costs for our first time participating in BAW. Additionally, we only got a dedicated social media expert on our team AFTER BAW, and we're also in the midst of planning a national conference in November which takes up more time. We didn't want to overwhelm our audiences with too much information at once.


Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

BAW matches with what we do – mental wellness. We’re working to actively teach and engage the general public that mental health problems are physical problems that affect/are effected by brain health. Since our campaign was entirely digital, it is hard to estimate the immediate outcomes other than increased awareness and education.

Please share any suggestions or lessons learned that may help others plan future events:

The BAW designed graphics felt a little too busy, so we opted to create our own using the BAW logo. We also try to cater to every aspect of life – workplace, sports, community, classroom, military, and home. It would be nice to see more activities centered on these specific audiences.

Did/do you like our Facebook page?


Contact Information

BAW Website:

Contact Name:

Sharon Engdahl

Contact Phone:


Contact Email:

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