Event(s) Summary
Number of Events Organized During Brain Awareness Week:
1
Year:
2018
Type of Events Held:
- Other
- Other: Online educational campaign via social media
Target Audiences:
- General Public
Approximate Number of People Reached:
378
Details of Major Brain Awareness Week Events/Activities:
We created posts for each day of the week for BAW to encourage others to learn about brain/mental wellness and to share the information via their social media sites: Learn about stages 1-4 of mental health problems – Reached 268 people Download MyBrain365 app for brain health monitoring – reached 30 people Physical and brain exercise – reached 35 people Brain anatomy quiz – reached 23 people Become a Champion, AMWA conference marketing – reached 18 people
Event Planning & Publicity
Publicity Methods Used:
- Website
- Social Media
Which of These Publicity Methods Was The Most Successful?
Resources
Which BAW graphic materials did you use in publicizing your events?
- BAW Logos
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
BAW matches with what we do – mental wellness. We’re working to actively teach and engage the general public that mental health problems are physical problems that affect/are effected by brain health. Since our campaign was entirely digital, it is hard to estimate the immediate outcomes other than increased awareness and education.
Please share any suggestions or lessons learned that may help others plan future events:
The BAW designed graphics felt a little too busy, so we opted to create our own using the BAW logo. We also try to cater to every aspect of life – workplace, sports, community, classroom, military, and home. It would be nice to see more activities centered on these specific audiences.
Did/do you like our Facebook page?
No
