The Brain Bunch Organization

Organized by:
The Brain Bunch Organization

Participating Organizations:

Cedar Hill Elementary School, North Brunswick Public Library, and Metuchen Borough Public Library

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Brain Fair
  • School Program

Target Audiences:

  • Elementary school students (1-5)
  • Middle school students (6-8)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Within the 4th Grade class of Cedar Hill elementary School and communities of North Brunswick as well as Metuchen in New Jersey, students learned about the brain through a neuroscience outreach session hosted by the Brain Bunch. As part of the program, students had the opportunity to become directly involved in learning about the brain through hands-on activities and demonstrations involving electrical neural circuit construction, brain tissue microscopy, and cartoon distractions. The children were exposed to challenging concepts, ranging from brain anatomy to the effect of virtual distractions on the brain. Each lesson was accompanied by an activity performed in groups of 7-8 students.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Posters and flyers provided the most effective means of spreading awareness since frequent visitors of the libraries where the events were held had the opportunity to become aware about the initiative. Furthermore, these library visitors were the most probable to attend the events as well.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • The Mindboggling Workbook
  • Brain Awareness Week Pencils
  • Brain-shaped Erasers

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos
  • Brain Awareness Week Facebook Cover Image

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Students have become more curious about the brain after attending the session. They left with prizes including books that will help them continue to explore the brain even though the session itself concluded. During the sessions, students asked questions about topics in the brain intriguing them including Alzheimer’s disease and artificial intelligence. Moreover, in some sessions that were repeated, students went again curious to learn new things and explore the brain in a novel light.

Please share any suggestions or lessons learned that may help others plan future events:

We had a neural circuit construction activity that allowed students to build an electrical circuit in groups modeling neuronal communication. In addition, we also had an activity that allowed students to explore spinal cord tissue under the microscopes. Students really enjoyed both of these activities.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

The content was helpful. I think the Dana Foundation is doing a great job in promotion.

Event Photos

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Neural Circuit Construction at Cedar Hill Elementary School

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Microscopy Activity at Cedar Hill Elementary School

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Exploring the Brain at North Brunswick Public Library

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Optical Illusions at Cedar Hill Elementary School

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Curious Learners at Metuchen Borough Public Library

Contact Information

BAW Website:

Contact Name:

Siddhant Kumarapuram Ganapath

Contact Phone:


Contact Email:

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