Event(s) Summary
Number of Events Organized During Brain Awareness Week:
Four blog posts
Year:
2017
Type of Events Held:
- Other
- Other: BAW content on blog for 4 days
Target Audiences:
- General Public
Approximate Number of People Reached:
896 unique page views
Details of Major Brain Awareness Week Events/Activities:
We did a four-part blog series of first-person stories on why certain individuals had decided to donate their brains. The posts can be accessed at: https://braindonorproject.org/blog/
Event Planning & Publicity
Publicity Methods Used:
- Emails
- Website
- Social Media
Which of These Publicity Methods Was The Most Successful?
social media - we purchased ads on Facebook to promote the series and the first one turned out making the post the 9th highest viewed page since we started in October. Since we're an online-only organization, FB ads to promote our blog posts are highly effective.
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
It enabled us to run a content series under an umbrella tied to an occasion. This kind of hook can help an audience have a reason to engage with the content.
Did/do you like our Facebook page?
Yes
