The Cooper Union School of Engineering

Organized by:
The Cooper Union School of Engineering

Participating Organizations:

Iridescent Learning

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Other
  • Symposium
  • Other: Drop In table for info on Mental Health and Brain Care

Target Audiences:

  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

At the two drop in tables for Cooper Students and Faculty, the most popular items were information about getting counseling and food. These led to conversations about understanding your needs and staying healthy. More staff would have helped so more one-to-one connections could be made At the Our Brain on AI event, the all female, multi-generational panel did a great job of answering audience questions- both those submitted in advance and during the program. There were approx. 200 people present ranging in age from 8-88 years. Prepping the panel to hit key concepts and provide a general overview before answering questions worked really well. I wish we had activities for the audience to interact with each other and generate moire questions- maybe a mini brain fair or smaller workshops.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Mailing lists (emails) to high school guidance counselors, teachers and former participants of our high school programs reached the students. The mentions in local newspaper generated interest from the older members of the audience.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • BAW Stickers
  • BAW Pencils
  • Brain-shaped Erasers

What other downloadable materials would you like the Foundation to provide?

  • Other

Other Downloadable Materials:

  • Facts/Examples of how the brain can change at any age

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

I think that every participant in the Our Brain on AI program or the Mental Health and your Brain discussions developed a greater appreciation of the many types of people that work to understand the brain and keep both individual’s and community’s brains healthy and productive.

Did/do you like our Facebook page?


Event Photos

event single

Contact Information

BAW Website:

Contact Name:

Elizabeth Waters

Contact Phone:


Contact Email:

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