The Hebrew University of Jerusalem

Organized by:
The Hebrew University of Jerusalem

Participating Organizations:

The Edmond and Lily Safra Center for Brain Sciences (ELSC), Jerusalem Cinematheque, Jerusalem Municipality, Mazya House for Theater, Jerusalem Brain Community, HaMiffal

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • Lecture/ Briefing
  • School Program

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

During ELSC’s “Art and Brain Week”, a special scientific event was held every evening at the Jerusalem Cinematheque and included a lecture by a leading neuroscientist and a screening of a film related to the lecture. The events included, for example, the following: A lecture about Music and Brain followed by the movie “La La Land”; a lecture about face expressions and body language, combined with a performance by a Commedia dell’arte group and followed by the movie “Weiner”; a lecture about decision making followed by the film “Sully”; and a lecture about humor followed by a unique improvisation performance. Before the neuroscientific lecture, ELSC’s promising young scientists from different laboratories presented their latest discoveries in the field of brain research. A special event for children ages 6-12 was part of the festivities as well, with a lecture on the topic of three dimensional vision (followed by the film, “Lego Batman Movie”). Furthermore, two different event for 700 high school students (ages 14-18) from the Arab sector and from the Jewish sector were held during the morning time. On Saturday, March 18, 2017, a special event was held in HaMiffal, an old mansion that houses local artists’ workshops and different cultural events. Three Ph.D. students revealed the secrets of their research over a pint of beer. An additional event was held on March 19th at the Mazya House and included a lecture about Alzheimer’s Disease and a performance by the Theater Company Jerusalem. A unique art exhibition, “Brain Sciences | Not a Child’s Play” was presented as well. It included 15 playful artworks, created by ELSC members and students, following an inspirational workshop with the artist Hanoch Piven.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Advertisements and Newspaper ads were most useful, as they reached many people.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • More Mindbogglers!
  • BAW Stickers

What downloadable materials from the Foundation did you use for your events?

  • Q&A: Answering Your Questions About Brain Research
  • BAW Bookmark

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

ELSC’s activity in the Brain Awareness Week enabled researchers to approach the general public and reaffirm the connection between the academy and its surrounding community. The activities for children and youth enriches their school curriculum and opens new horizons. The activities arranged by ELSC to promote brain sciences among the community were covered by the media in a wide range of newspapers, television channels and radio shows. Thus, bringing the information about brain research to all.

Please share any suggestions or lessons learned that may help others plan future events:

We found that collaborations with different institutes (in our case, mostly cultural institutions) allowed us to reach a larger, more diverse audience.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:

Contact Name:

Alona Shani-Narkiss

Contact Phone:


Contact Email:

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