The Hockaday School

Organized by:
The Hockaday School

Participating Organizations:

You, the Dana Foundation The Hockaday School

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Other
  • School Program
  • Other: Brain Bee

Target Audiences:

  • Elementary school students(1-5)
  • High School students(9-12)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

We held three BAW events (although not technically during the official BA week): our third regional Brain Bee for area high school students, a Brain Fair within our school, where seniors teach younger students (4th graders) about the brain, and a general “brain health” week in high school in the week prior to exams in March. The Bee and Fair were very successful, and we were able to give out “freebies” from the DANA Alliance at both events, which was very helpful and appreciated. Our goal for the Brain Bee continues to be to reach more high schools for additional participation. Our goals for the Brain Fair were met, although it would be even cooler to hold a larger event that’s open to the public. Lastly, the general BAW we held in high school was mildly successful — students made posters about brain health to help educate students about the importance of sleep, the negative effects of multitasking, and the neuro myth of “left vs right” brains.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Posters/Flyers
  • Website
  • Social Media
  • Other

Other Publicity Methods:

Word of mouth

Which of These Publicity Methods Was The Most Successful?

Word of mouth and fliers around the school for the Brain Bee because no one knew what it was.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • BAW Stickers
  • BAW Pencils and Erasers

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • Activities/Experiments
  • New Puzzles/Games
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Educating the community about how the brain works (and essentially “demystifying” it) is extremely important. Many people think the brain is too complicated to understand and want to shy away from the science, but neuroscience is very accessible and relevant to everyone.

Did/do you like our Facebook page?


Event Photos

event single

Contact Information

BAW Website:

Contact Name:

Katie Croft

Contact Phone:


Contact Email:

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