The Hockaday School

Organized by:
The Hockaday School

Participating Organizations:

The Dana Foundation, The Hockaday School, United to Learn and their partner organizations

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Online/Virtual

Target Audiences:

  • Elementary school students (1-5)
  • General Public
  • K-12 Teachers

Approximate Number of People Reached:

300+? (online audience)

Details of Major Brain Awareness Week Events/Activities:

COVID-19 really restricted what we were able to accomplish this year. My high school seniors did produce YouTube videos on neuromyths, which are posted on a publically available YouTube channel that was shared out to partner educational organizations in the DFW metroplex.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Website

Which of These Publicity Methods Was The Most Successful?

Using a partner organization to disseminate information out to local schools.


What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • Activities/Experiments

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Educating the community about how the brain works is extremely important. Many people think the brain is too complicated to understand and want to shy away from science, but neuroscience is very accessible and relevant to everyone. Neuromyths, in particular, are rampant, and educating educators on neuromyths has been fruitful and started lots of new conversations around how people learn.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?


Contact Information

BAW Website:

Contact Name:

Katie Croft

Contact Phone:


Contact Email:

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