The Hockaday School

Organized by:
The Hockaday School

Participating Organizations:


Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Other
  • School Program
  • Other: Brain Bee

Target Audiences:

  • Elementary school students(1-5)
  • High School students(9-12)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

We held two BAW events (although not technically during the official BAW): our first local Brain Bee for area high school students and a Brain Fair within our school, where seniors teach younger students about the brain. Both events were tremendously successful and I was able to give out “freebies” from the DANA Alliance at both events, which was very helpful and appreciated. Our goal for next year’s Brain Bee is to reach more high schools for additional participation. Our goals for the Brain Fair were met, although it would be even cooler to hold a larger event that’s open to the public.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Posters/Flyers
  • Website
  • Social Media
  • Other

Other Publicity Methods:

Word of mouth

Which of These Publicity Methods Was The Most Successful?

Word of mouth and fliers around the school for the Brain Bee because no one knew what it was.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • BAW Stickers
  • BAW Pencils and Erasers
  • BAW Buttons

What downloadable materials from the Foundation did you use for your events?

  • BAW Bookmark

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • New Puzzles/Games
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Bookmarks

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

I think educating the community about how the brain works (and essentially “demystifying” it) is extremely important. Many people think the brain is too complicated to understand and want to shy away from the science, but neuroscience is very accessible and relevant to everyone.

Please share any suggestions or lessons learned that may help others plan future events:

My biggest fear was not doing enough the first time around. Even though we didn’t have a huge BAW at our school, it’s a starting place and I hope to build it bigger next year.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

I didn’t know there was a BAW facebook page.

Event Photos

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Contact Information

BAW Website:

Contact Name:

Katie Croft

Contact Phone:


Contact Email:

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