The National Core for Neuroethics

Organized by:
The National Core for Neuroethics

Participating Organizations:

We would like to acknowledge the Dana Foundation, the Vancouver Coastal Health Research Institute, and, the W. Maurice Young Centre for Applied Ethics at the University of British Columbia for their support to make these series of events possible.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Other
  • Other: Public Lecture
  • Other: Academic Lecture
  • Other: Seminar

Target Audiences:

  • General Public
  • Other
  • Professionals
  • University students
  • Other: Faculty
  • Other: Post-doc fellows

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

In celebration of Brain Awareness Week, the National Core for Neuroethics at the University of British Columbia was honored to host a series of lectures and seminars featuring Dr. Serge Gauthier, Director, AD & Related Disorders Research Unit, McGill Center for Studies in Aging, Douglas Mental Health Research Institute, and Professor, Departments of Psychiatry, Neurology & Neurosurgery, Medicine, McGill University At this year’s Dana Brain Awareness Week Distinguished Neuroethics Lecture at UBC, Dr. Gauthier spoke on “Careful what you wish for: Who will pay for the new drugs that delay the progression of Alzheimer’s disease?” at the Performance Theatre at the AMS UBC’s Nest. He was also a featured speaker for the Neuroscience Grand Rounds at the Vancouver General Hospital to discuss “What is the status of Alzheimer therapeutic research?”, and held an engaging 2-hour seminar at the Core on “Do we all have Alzheimer`s disease? Are we medicalizing normal aging?” with Neuroethics faculty, researchers, and trainees. The Lecture was recommended as one of the “14 things to do in Metro Vancouver” in Georgia Straight.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Website
  • Social Media
  • Other

Other Publicity Methods:

Calendar listing (sponsors' website, University Event calendar, local TV website, Board of Trade calendar)

Which of These Publicity Methods Was The Most Successful?

All our efforts to promote through email blasts, calendar listings, social media, a feature on “Top Events to Attend This Week” from Georgia Straight produced the well-attended public event as this enabled us to widen our reach from the academic community to the general public.


Other Dana Foundation Materials Distributed:

  • None

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The yearly BAW campaign gives the community a chance to become more aware about cutting edge brain research and important brain health concerns. It provides the opportunity for professionals and researchers to share their recent findings and to interact with those who are impacted most. Additionally, this opportunity to accentuate innovative research in Neuroethics has been essential to our presence in the local, national, international and online community.

Please share any suggestions or lessons learned that may help others plan future events:

We suggest that future organizers plan well in advance (15-18 months), choose keynote lecturer/topic/venue/timing wisely, and execute a sound communications campaign plan. Make sure to tag Dana Foundation’s/Brain Awareness Week’s social media accounts in posts to maximize online exposure. It also helps to mention the speaker’s (or its institution’s) account in the posts so they can help disseminate the announcement. Awareness of free, heavily visited community calendar pages and local event/lifestyle blogs is also helpful for planning the campaign strategy. On the day of the event itself, make sure event posters and signs are highly visible for attendees. This also helps attract some ‘drop-in’ attendees. Consider videoconferencing or video recording options for audiences who are not able to attend the event.

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Event Photos

event single

Contact Information

BAW Website:

Contact Name:

Judy Illes

Contact Phone:

604 822 7920

Contact Email:

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