The University of North Carolina at Charlotte

Organized by:
The University of North Carolina at Charlotte

Participating Organizations:

Master’s in School Administration Program (MSA), and Doctorate in Educational Leadership Program (EDD)

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Lecture/Briefing
  • Workshop

Target Audiences:

  • K-12 Teachers
  • University students

Approximate Number of People Reached:

19 in MSA program, 14 in EDD program, thousands of students through these educational leaders

Details of Major Brain Awareness Week Events/Activities:

Our overall goal is to incorporate more information regarding the Science of Learning into our Principal Preparation program, the Master’s in School Administration (MSA) and our doctoral program (EDD). Our goal is to create learning environments in which future principals come to understand and value the importance of learning and the brain, rather than just different models of instruction. We have infused the curriculum Instructional Leadership courses with neuroscience-related textbooks, such as How the Brain Learns by David Sousa (latest edition always). Our chapters on gender differences, brain organization, and the arts typically coincide with BAW and students are made aware of BAW and the organization. Within our BAW classes this semester, students learned about brain parts (such as different lobes and structures such as the amygdala, hippocampus, corpus callosum, etc…) and implications for learning in classrooms (importance of nutrition, movement, etc.). The photos show the students labeling swim caps to show different brain parts (this was a creative idea of one of the students).

Event Planning & Publicity

Publicity Methods Used:

  • Emails

Which of These Publicity Methods Was The Most Successful?

Direct emails to students is effective. Integrating workshops and presentations within courses assures an engaged audience. These are all future principals and superintendents who then go to their respective schools and districts and spread the learning about the brain and it's critical role in learning environments and learning organizations.


What downloadable materials from the Foundation did you use for your events?

  • Puzzles: Successful Aging & Your Brain
  • Kids' Fact Sheets Grades 9-12
  • Lesson Plans Grades 9-12

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • New Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Several of the MSA and EDD students began books studies with their school staff to better assimilate the information throughout the schools and districts.

Please share any suggestions or lessons learned that may help others plan future events:

We have found that the information is so interesting and folks are so curious about their brains, the material sells itself. ;o)

Did/do you like our Facebook page?


Event Photos

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Swim cap brains

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Swim cap brains

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Swim cap brains

Contact Information

Contact Name:

Rebecca Shore

Contact Phone:


Contact Email:

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