The University of Tennessee at Martin

Organized by:
The University of Tennessee at Martin

Participating Organizations:

The University of Tennessee at Martin Departments of Biological Sciences and Psychology

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Other
  • Other: Hands-on interactive learning stations at The Discovery Park of America

Target Audiences:

  • General Public
  • Other: Parents and children (2-teens)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Five learning stations were located in various locations in the facility. Twenty-one students, faculty, and staff from UT Martin worked at the stations and introduced participants to information at the stations and assisted in activities. The stations included: 1. Welcome and General Information — brain stress balls, pencils*, and erasers* — current research, brain teasers/ games, and facts on brain aging, development, learning/ memory, and diseases/disorders* *Supplied by Dana Foundation 2. Brain cells — microscope slide of ox motor neuron projected on a screen — cartoon of neuron and crayons for coloring — making fuzzy stick neurons 3. Touching Brains — Sheep brain models and specimens for display of brain anatomy — Sagittal and coronal sections and whole brains for participants to view, hold, and touch as they desired – Gloves and safety goggles were provided 4. Sensing/ Perception — Blind spot activity — Functional brain model — Visual illusions — Testing the sensation of smell with various odors presented in opaque containers — 2 point discrimination (fine touch) test 5. Brain/ spinal cord safety — Brain and skull and spinal cord in spinal column models — bike helmet — brain “goo” to demonstrate consistency of brain matter — impairment goggles to demonstrate effect of alcohol and drugs on brain function Objectives: 1.) Increase general knowledge of the structure and function of the human brain 2.) Increase understanding of brain disorders and brain safety 3.) Increase interest in the brain, neuroscience, and science in general 4.) Improve communication skills and provide outreach/ community service opportunities for university students Objectives were achieved.

Event Planning & Publicity

Publicity Methods Used:

  • Press Release/Media Advisory
  • Website

Other Publicity Methods:

The event was announced in The University of Tennessee at Martin Faculty and Staff newsletter, The Addenda and posted on the Discovery Park website.

Which of These Publicity Methods Was The Most Successful?

The Discovery Park website was accessible by a greater number of people.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • It’s Mindboggling!
  • More Mindbogglers!
  • Staying Sharp Bookmark
  • BAW Pencils and Erasers
  • The Mindboggling Workbook
  • Staying Sharp: Successful Aging and the Brain

What downloadable materials from the Foundation did you use for your events?

  • Puzzles: Grades K-2
  • Puzzles: Grades 3-5
  • Puzzles: Grades 6-8
  • Brain Briefs Fact Sheets

What other downloadable materials would you like the Foundation to provide?

  • Lesson Plans
  • Activities/Experiments
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

BAW provides this rural area with exposure to neuroscience. The university students benefitted from an opportunity to teach others about the information they learn in their psychology and biology classrooms.

Please share any suggestions or lessons learned that may help others plan future events:

We should include more activities for very young kids — 2-4 years.

Was the information provided on Facebook useful?

I do not use Facebook.

Event Photos

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Contact Information

Contact Name:

Ann Gathers

Contact Phone:


Contact Email:

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