The University of Texas at El Paso

Organized by:
The University of Texas at El Paso

Participating Organizations:

Association of women geoscientists and society of advancing Chicanos/Hispanics and Native Americans in science

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Online/Virtual
  • Social Media Campaign

Target Audiences:

  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Our campaign, Used and Abused: Substance Use Disorders hosted a week long event focused on several special topics involving addiction neuroscience. The SfN Sun City Chapter held several interactive lectures and special events that were given awards for participation. More specifically we had some of the most renowned scientists at the University of Texas present their research related to the topic of interest. A day by day briefing can be seen on our website.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Since the week-long event was targeted towards University students we received the most publicity from social media. Using excessive hashtags and sharing posts from supporting organizations our chapter had a successful turnout.


What downloadable materials from the Foundation did you use for your events?

  • Certificate of Participation
  • Adults' Fact Sheets
  • Q&A: Answering Your Questions About the Brain Booklet
  • The Mindboggling Workbook

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • New Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games
  • Other

Other Downloadable Materials:

  • Virtual material

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos
  • Brain Awareness Week Editable Flyer

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We received several inquiries to join the chapter. Students were very interactive among the research lectures and receptive of the social media accounts. The chapter received a lot of praise and recognition among faculty members.

Please share any suggestions or lessons learned that may help others plan future events:

The chapter itself is made of diverse members, (I.e. neuroscientists, computer scientists, health care sciences), we are able to use our specialties to host creative events. Our elected court is strong since it was created to have a Graduate and undergraduate officers under our bylaws. This gave the organization a unique edge towards reaching out to our audience.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

It was very helpful. I was unsure if there was a video to explain what the event is, but if there isn’t I would recommend that be shared. It was a mouthful to explain the event to several outlets we wanted to collaborate with. A video would help disseminate the information easily.

Event Photos

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Drunk in Love

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Campaign flyer

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Forget me not

Contact Information

BAW Website:

Contact Name:

Briana Pinales

Contact Phone:


Contact Email:

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