Trinity College Dublin and the Global Brain Health Institute

Organized by:
Trinity College Dublin and the Global Brain Health Institute

Participating Organizations:

Creative Brain Week, hosted by Trinity College Dublin and the Global Brain Health Institute
Organized by Creative Aging International

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Lecture/Briefing
  • Online/Virtual
  • School Program
  • TV Show
  • Workshop

Target Audiences:

  • Elementary school students (1-5)
  • General Public
  • Patients & Caregivers
  • Professionals
  • Seniors
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

BrainFM is an educational tool that uses dance to learn about the brain. BrainFM stimulates community engagement while simultaneously reinforcing the concept into action.

4 days of events highlighting the neuroscience behind three modifiable risk factors for dementia were co-facilitated by Magda Kaczmarska, dance artist and Dr. Anusha Mohan, postdoctoral researcher at Trinity College Dublin. While Dr. Mohan explained the didactic content covering the neuroscience, Ms. Kaczmarska facilitated creative dance and movement activities tailored to reinforce the content.

Each session targeted a different audience in Ireland and beyond:

● In-person: Multi-disciplinary and international attendees of Creative Brain Week. The audience expressed that material learnt was valuable to help their support of people living with dementia.

● Online: People living with dementia + care partners. The audience was inspired to seek out more dialogue around brain health, dementia, and neuroscience.

● Online: 1st-grade class St.Paul’s Primary School, Navan. Aim was to accelerate the exposure and encourage conversation of these topics amongst the next generation.

● In-person: General public of Dublin Docklands. Raising these topics with intergenerational groups encouraged discussion and awareness of proactive brain health to not only increase overall health but significantly reduce the risk of developing dementia.

BrainFM was featured in television and print promotions + summaries of Creative Brain Week 2022. The co-founders of BrainFM spoke on March 15, 2022, in a hybrid panel on “The Creative Brain on Arts, Health and Wellness”. Over the week, BrainFM was able to engage a diverse multicultural audience and continue to grow in impact.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Partnering with local community organizers and organizations supporting target audiences to share printed, emailed posters/flyers and invitations was most effective. These organizers had an established trust and rapport with the target audiences and were able to advise on effective language, design and marketing/promotional tactics. Several participants attending the local events also shared that they heard about the program through features on local radio programs and podcasts.


Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

All participants reported a heightened awareness and interest in proactive brain health and a feeling of community with fellow participants. Prominent clinical professionals engaging in co-creative experiences with artists and peers commented on how their understanding of an embodied connection was growing and influencing how they perceived other events of the week. Fostering interdisciplinary understanding supports innovation and solidarity around brain health in the community.

Please share any suggestions or lessons learned that may help others plan future events:

Connect with local organizations to support design, implementation and marketing for the events.

Event Photos

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Magda (Left) and Anusha (Right) demonstrating an activity at Dublin Docklands for Creative Brain Week related to hearing and hearing loss, exploring mirroring movement as a means to support a conversation. (Photo credits: Ian Scott)

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(Anti-Clockwise) Topic for the day; Professionals saying hello with their bodies; Anusha introducing the material; Professionals performing the “hearing dance” reinforcing the mechanics of hearing through kinesthetic movement. (Photo credits: Mark Stedman)

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(Clockwise) More ways of saying hello; Magda leading the choreography; Final cool down (Photo credits: Mark Stedman)

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Poster of the In-person and Online BrainFM events for Creative Brain Week 2022

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Participants from the Dublin Docklands community exploring movement conversations using an imaginary ball. (Upper left and lower right) Participants exploring mirroring movement as a way to engage in kinesthetic listening. (Photo credits: Ian Scott)

Contact Information

BAW Website:

Contact Name:

Anusha Mohan, PhD Magda Kaczmarska, MFA

Contact Email:

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