Brain Awareness Week

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Reports

Tuzla Brain Week

Organized by:
Tuzla Brain Week

Participating Organizations:
This year sponsors were: - Dana and FENS- Medical Chamber of Tuzla Canton - Government of Tuzla Canton

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

13

Year:

2021

Type of Events Held:

  • Brain Bee
  • Conference/Forum
  • Lecture/Briefing
  • Online/Virtual
  • Radio Show
  • School Program
  • Social Media Campaign
  • TV Show
  • Workshop

Target Audiences:

  • Elementary school students (1-5)
  • General Public
  • High school students (9-12)
  • Middle school students (6-8)
  • Seniors
  • University students

Approximate Number of People Reached:

Tuzla Brain Week was held in aggravating pandemic circumstances, but regardless of the hybrid system and most of the online content, we managed to gather a large number of students from countries in the region and the world and celebrate this Brain Awareness Week. By doing a hybrid system we managed to be in touch with over 300 participants.

Details of Major Brain Awareness Week Events/Activities:

Tuzla Brain Week was held in a hybrid form this year - most of the content was held online, while some of the live activities were held in accordance with the epidemiological situation. In the week before the official start of TBW, 5 webinars of experts in the field of (bio) medicine and neuroscience were held. We talked about the latest discoveries in these fields. Also we managed to hold a workshop before the worsening of epidemiological situation called 3D printing and modeling in BMI". Age workshops: With the youngest and oldest population, we worked through Zoom using questionnaires, tasks and exercises, with the aim of pointing out the importance of mental health and proper learning, the development and preservation of cognition. We worked with the population from high school and college on a workshop on the town square entitled "Trained Brain - Correct Conclusion" and "Pandemic vs. Social Life". First day: The opening ceremony and plenary lectures were held online via a live broadcast link, and professors got involved via Zoom. With a total of 4 plenary speakers, participants had the opportunity to hear many new things and discoveries from the field of neuroscience. Second day: Student research session was held through Zoom with the presentation of scientific papers of students and young doctors from Bosnia and Herzegovina, countries in the region, such as students from Austria, Germany, Georgia and other countries, which were evaluated by a professional scientist committee. The three best works won awards. The same pattern was used to hold a BMI Zoom conference. Professional workshops were also held online, just like the activities as TBW Neuro Talk and TBW Crack The Case.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

The most successful were social media campaign because of the large numbers of followers, and possibility to advertise the conference. Also a great way of promotion was guest appearance of the PR team in TV and radio programs.

Resources

What downloadable materials from the Foundation did you use for your events?

  • Certificate of Participation
  • Puzzles: Grades 9-12
  • Puzzles: Successful Aging & Your Brain
  • Adults' Fact Sheets
  • Lesson Plans Grades 6-8
  • Lesson Plans Grades 9-12
  • Truth or Myth Flash Cards
  • Successful Aging & Your Brain Booklet

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos
  • Brain Awareness Week Facebook Cover Image
  • Brain Awareness Week Editable Flyer

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

As the state of the pandemic damaged mostly mental health, our campaign was also based on how to protect the same through neuroscience. Our webinars on the subject were of great help, and the feedback from the participants was immediately noticeable. The contents that spoke about neurological diseases in the middle and older population were of great benefit, and when checking the acquired knowledge, wonderful results were shown, which motivates us to continue working within Brain Awareness Week.

Please share any suggestions or lessons learned that may help others plan future events:

We would suggest as many tasks and games with age groups as possible. In these times, we did webinars with psychologists in which we provided an opportunity for open conversation with experts, which was of great help to students and such steps could be the right way to break the stigma that mental health has.

Did/do you like our Facebook page?

Yes

Was the information provided on Facebook useful?

The informations were very useful and we managed to take some ideas for our event, so we find the content useful in many ways, especially when it comes to acquiring new knowledge from the field of neuroscience.

Event Photos

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Opening ceremony

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Age workshops

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Age workshops at the city square

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Professional workshop with Ali Jawaid, MD, PhD ” “The Basics of a Scientific Research Paper- Made Ridiculously Simple”

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Professional workshop “3D printing and modeling in Biomedical Engineering”

Contact Information

BAW Website:

https://tbw.sv-medicus.ba

Contact Name:

Edina Sejdin

Contact Phone:

+387 61 54 71 63

Contact Email:

tbw.medicus@gmail.com

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