Universidad Autónoma de Tlaxcala

Organized by:
Universidad Autónoma de Tlaxcala

Participating Organizations:

The Universidad Autónoma de Tlaxcala organized the BAW events. The Mexican Society of Physiological Sciences was the sponsor institution. The University also sponsored part of the materials.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

10 Activities



Type of Events Held:

  • Conference/Forum
  • Lecture/ Briefing
  • Other
  • Workshop
  • Other: Brain Fair and a Poster session

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • University students
  • Other: People with visual disabilities
  • Other: and children with Down syndrome.

Approximate Number of People Reached:

Approximately 700.

Details of Major Brain Awareness Week Events/Activities:

Event 1. Opening ceremony that included a ceremony with the presence of university authorities. The opening lecture of popular science was “The box of memories”. Event 2: Puppet Theater “Astro and Neuro”. It was a puppet theater using two puppet laboratory rats explaining the general function of neurons and glial cells. Other puppets were uses as neurons and glial cells. Event 3: Workshop about the electricity in the muscles. It consisted of a brief explanation of the elements of the reflex arc and a demonstration. Event 4:6 Lecture of popular science aimed to students of elementary school. The brain and the 5 senses by Dr. Julio Morales, PhD. Event 5: Lecture of popular science aimed to university students. Abnormal brains? by Dr. René Zempoalteca, PhD. Event 6: Lecture of popular science aimed to university students. Maternal care and development of the brain by Dr. Angel Melo, PhD. Event 7: Lecture of popular science aimed to university students. Male brain and female brain by Dr. Miriam Tecamachaltzi, PhD. Event 8: Manual activities included different type of material to assemble neurons and the triune brain during the brain fair. Event 9: Poster session during the fair brain. Event 10. Workshops during the fair brain. 1) Cerebro gourmet, 2) Médula controladora, 3) Neurociencias en el bar, 4) Gym cerebral. During fair brain of this year we receive approximately 30 children with disabilities. Three years ago there were only 5. Every year more people are interested in our BAW-Tlaxcala.

Event Planning & Publicity

Publicity Methods Used:

  • Posters/Flyers
  • Social Media

Which of These Publicity Methods Was The Most Successful?

This year we got money to place posters in little stores, in the bakery, in the gym, in the coffee shops. People that visited that places came to the brain fair.


Other Dana Foundation Materials Distributed:

  • We did not solicit material. We cannot pay.

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

University students of Biology and Medicine told us that the session posters are very useful for them. People outside the neurosciences are becoming interested in having knowledge about the brain. They are very enthusiastic participating in the activities of the brain fair. Children with disabilities enjoy. Their teachers have asked us to visit them in their specialized centers.

Event Photos

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Contact Information

BAW Website:


Contact Name:

Rosa Angélica

Contact Phone:

+52 (246) 462-1557

Contact Email:


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